Thu, Oct. 8, 4:21 PM
- Total Rebalance Expert (tRx) was created by Sheryl Rowling in 2008 when she couldn't find an affordable, tax-efficient, easy-to-use tax rebalancing system for her own financial advisory practice.
- Now more than 500 financial advisors from 175 firms use tRx to rebalance more than $20B in client assets.
- Earlier this year, Morningstar (NASDAQ:MORN) announced the integration of tRx into Morningstar Office, and - working with tRx team - liked what it saw and decided to buy the company.
- Terms were not disclosed. The deal is expected to close next month.
- Source: Press Release
MORN vs. ETF Alternatives
Morningstar Inc is a provider of independent investment research in North America, Europe, Australia, and Asia. It offers products and services for financial advisors, asset managers, retirement plan providers and sponsors, and individual investors.
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