John Zhang • 17 Comments
John Zhang • 40 Comments
Nov. 5, 2015, 7:03 PM
- Neustar (NYSE:NSR) is buying MarketShare Partners, a provider of cloud-based analytics software for optimizing and gauging the effectiveness of marketing campaigns, for $450M. The effective purchase price drops to $390M after accounting for tax benefits. With MarketShare having revenue of $57M for the 12 months ending in September, Neustar is paying 6.8x trailing sales based on the effective price.
- Neustar: "Utilizing sales, marketing, macroeconomic, and its customers' proprietary data, MarketShare quantifies the sales impact for leading brands such as MasterCard, Turner Broadcasting System, Intel, USAA, CarMax, and Twitter ... The acquisition of MarketShare expands Neustar's leadership in marketing services by creating a comprehensive data-driven solution enabling CMOs to plan, optimize, and allocate their online and offline marketing budgets."
- The purchase targets a broader $19B marketing data/analytics market - Adobe announced a marketing analytics acquisition earlier today - and comes amid with CMOs gradually growing their share of corporate IT spending. Neustar's Marketing Services revenue grew 20% Y/Y in Q3 to $31.1M.
- Neustar has been in an acquisition-hungry mood this year, as it tries to lower its dependence on number-porting revenue. It has already spent $220M to buy caller authentication assets from TNS, and $87M to buy Australian domain name registry Bombora Technologies.
- Shares have fallen to $29.00 after hours.
Sep. 9, 2015, 5:18 PM
- Neustar (NYSE:NSR) is acquiring caller authentication service assets from Transaction Network Services (TNS) for $220M, or $173M after accounting for tax benefits related to the deal.
- The deal is expected to close in Q4, and be financed with cash on hand. Neustar predicts the purchased assets will produce 2016 revenue of ~$60M, and declares they'll allow the company to "compete in the broad market for call authentication in mobile, broadband and wireless services with offerings that include subscriber data storage, database management, caller identification and verification services."
- The deal follows Neustar's $87M acquisition of Australian domain name registry provider Bombora Technologies. Neustar had $412M in cash at the end of Q2, and $779.3M in debt.
Aug. 22, 2014, 2:16 PM
- Reuters reports Neustar (NSR +5.8%) has received interest from P-E firms, and is working with JPMorgan to review its options.
- Sources add a formal sale process might not start until the winner of a major government phone number management contract is awarded. Neustar fell in June after an e-mail suggested Ericsson is close to landing the deal.
- Shares have jumped above $30 on the report. They remain well below a 52-week high of $53.96.
Mar. 21, 2014, 10:33 AM
- Neustar (NSR -0.4%) has bought oddly-named .CO Internet S.A.S., the exclusive operator of the .co domain name registry. Domain Name Wire states the purchase price is $109M.
- .CO Internet finished 2013 with a $21M/year revenue run rate; it's responsible for the 1.6M+ .co domain names have been registered since they became available in 2010.
- Neustar notes it recorded in $4M in revenue last year for being .CO Internet's back-end provider, and that this revenue will be eliminated once the deal closes. The company asserts .CO Internet's domain marketing abilities will complement Neustar's existing domain name distribution network and technical resources.
- Neustar already manages the .biz and .us registries.
Oct. 30, 2013, 5:09 PM
- Neustar (NSR) reported mixed Q3 results and cut full-year guidance to revenue of $895M-$905M from $895M-$915M (vs. consensus of $905M) and EPS of $3.39-$3.48 from $3.38-$3.58 ($3.49).
- Neustar also announced it has acquired marketing analytics company Aggregate Knowledge for $119M. AllThingsD calls the acquisition "one of Facebook's AdTech favorites."
- Results PR, Acquisition PR, Conference call (webcast)
Oct. 11, 2011, 5:27 PM
Neustar (NSR), a provider of call-routing services, gains 3.5% AH after reporting Q3 revenue of $152.5M (+18% Y/Y) and EPS of $0.51, beating consensus by $3.5M and $0.07. The company now expects FY11 EPS of $1.76-$1.84, above a consensus of $1.74. Neustar is also announcing it will acquire TARGUSinfo, a provider of caller ID services, for $650M in cash.| Oct. 11, 2011, 5:27 PM