The 'New' Perion - What Does The Future Hold For It?
- •Perion's revenue comes from cooperation with different search engines – mainly Google , Yahoo and Bing.
- •In the last couple of years the company went on a spree of acquisitions growing its' revenue 16 fold from $29.5 million in 2010 to projected $465 million in 2014.
- •Perion plans to raise debt in order to finance additional acquisitions in the near future.
- •Perion's market goes through major changes in the last year, since Google started imposing new restrictions on the market. Google wants to create a more "user-friendly" environment for the end-user.