Tue, Jul. 12, 2:18 PM
- Publicis Groupe (OTCQX:PGPEF, OTCQX:PUBGY, OTC:PBCBF) announces the launch of a new strategic relationship with Wal-Mart.
- Publicis Groupe and Wal-Mart will partner on advertising and marketing efforts. The relationship, which is not exclusive, went into effect on July 1 and initially applies to Walmart’s US advertising and in-store creative for which Publicis Groupe will function as the primary agency.
- Walmart will also have access to Publicis resources outside of marketing, including capabilities to support corporate reputation and technology that builds relationships with customers.
- Publicis Groupe says it will pull resources from the various agencies in its portfolio to ensure the right talent is working on each Wal-Mart project.
- Source: Press Release
Mon, Apr. 25, 11:16 AM
- McDonald's (MCD +0.9%) is taking proposals from major creative agencies as it looks to use a single firm for its multi-faceted marketing needs, according to AdvertisingAge.
- The company's strategy is to spread new menu and store concepts quicker across different channels by using a single ad agency.
- Omnicom's (NYSE:OMC) DDB, Publicis' (OTCQX:PUBGY, OTCQX:PGPEF) Leo Burnett, and WPP (WPPGY, OTCPK:WPPGF) are the three firms in the running for the gigantic account.
- Now read McDonald's: The Quarter Wasn't That Good, But Maybe That's The Point
Thu, Apr. 21, 3:30 PM
Fri, Mar. 11, 12:10 PM
- Publicis Groupe (OTCQX:PUBGY +2.6%) is overhauling its media operations with large-scale changes as it tries to jump-start its business after some bruising account reviews.
- The moves mean some more central media buying a la rival WPP (WPPGY +1.7%), though Publicis says individual agency brands are still important.
- The company is eliminating its Vivaki digital ad-tech division, folding it into Publicis Media, where Tim Jones (currently CEO of ZenithOptimedia North America) will become regional CEO. Vivaki chief Stephan Beringer will head data and technology at Publicis Media.
- Meanwhile, Mediavest will be merged with Spark (and Chris Boothe made CEO there), and Optimedia will be combined with Blue 449. The company's two biggest agencies will remain separate, as Starcom and Zenith, as the umbrella companies (ZenithOptimedia and Starcom Mediavest) are dismantled.
- The company will have four agency CEOs in the U.S., reporting to Jones.
- Publicis has recently lost media business from clients including Procter & Gamble, Coca-Cola and Wal-Mart.
Dec. 3, 2015, 11:47 AM
- After a few disappointing years, ad giant Publicis Groupe (OTCQX:PUBGY +2.3%) is undergoing a major restructuring for the coming year, with plans to divide its current brands into four hubs.
- The hubs are refocused to put client service first and share "tools, platforms and back-office services," says CEO Maurice Levy.
- Arthur Sadoun will lead a new creative hub, Publicis Communications; Steve King will head the media arm, Publicis Media; Alan Herrick will be chief of a digital-technology hub, Publicis.Sapient; and Nick Colucci will lead a new area, Publicis Healthcare.
- All the company's brands will continue with their own identities, but the change is a refocus that shifts power to the four leaders. Sadoun is in focus, as he's considered a candidate to succeed Levy, who has said he would retire in 2017.
- Levy also announced a new initiative, Publicis One, designed to press beyond the company's current geographical footprint (90% of Publicis revenue comes from just 20 countries).
Aug. 24, 2015, 8:02 PM
- As advertising's "summer of reviews" marches on, Publicis Groupe (OTCQX:PUBGY +0.6%) -- the company with the most to lose, defending $7.2B in billings -- has become Visa's choice to take a chunk of global media business, via its Starcom agency.
- It's not yet disclosed exactly how much business Starcom's gotten. Visa spent $112M on U.S. measured media last year, down 13% Y/Y.
- Seven years ago, during Visa's last media review, the account went to Omnicom's OMD.
Jun. 30, 2015, 2:26 PM
- Heineken has chosen Publicis Groupe (OTCQX:PUBGY -0.6%) to take the lead on its global ad campaigns, moving up from a previous support role.
- Amounts are undisclosed, but Heineken says it's allocating 12.7% of its 2014 sales of €21.2B billion euros ($23.63B) to sales and marketing -- some $3B.
- It's a welcome win for the France-based group, as it's got key vulnerabilities in a summer with $26B in business under review, defending more than $7B in billings from other big four competitors WPP (WPPGY +0.4%), Interpublic Group (IPG +0.9%) and Omnicom (OMC +0.9%).
Jun. 12, 2015, 6:41 PM
- The coming days are shaping up to be a scramble for real-life Mad men and women, as Morgan Stanley analysts estimate that a staggering $26B in ad spending is under review by major advertisers including Procter & Gamble and Johnson & Johnson -- basically up for grabs by other agency groups.
- That's more than the last three years put together. Considering agency fees and commissions, that amounts to $700M of those billings that agencies are fighting over.
- Most vulnerable is Publicis Groupe (OTCQX:PUBGY), defending some $7.2B in billings, which amounts to 1.7% of its revenue and an EPS risk of 2.3%. Interpublic Group (NYSE:IPG) must defend $3.3B (1.2% of revenues, and a 1.9% EPS risk); WPP (NASDAQ:WPPGY) has $8.5B in billings under review (1.1% of revenues, 1.6% EPS risk) and Omnicom Group (NYSE:OMC) is looking at $3B in billings at risk (0.5% of revenues, 0.8% EPS risk).
- Of those, IPG may have the most to gain (new opportunity of $13.4B, amounting to 4.4% revenue upside).
- Overall the heavy reviews likely mean new fee pressures as advertisers look to save costs. Morgan Stanley notes that reviews tend to have a deflationary effect on agencies, but some that agree to lower fees might negotiate for higher volume.
- The analysts aren't sure what comes next -- considering digital expertise and the shakeups happening with ad technology, guessing the outcomes is a "bit of a toss-up.”
Nov. 3, 2014, 2:57 AM
- Publicis (OTC:PBCBF, OTCPK:PGPEF, OTCQX:PUBGY) has agreed to acquire U.S.-based Sapient (NASDAQ:SAPE) for $3.7B in cash as the French advertising giant looks to increase its digital focus. The news confirms a weekend report.
- Publicis' offer of $25 a share represents a 44% premium to Sapient's close of $17.32 on Friday.
- The deal will boost Publicis' digital revenue to over 50% of its total sales by 2015, three years ahead of schedule.
- The transaction comes after the French company's proposed mega-merger with Omnicom collapsed in May. (PR)
Nov. 2, 2014, 6:33 PM
- A deal to buy Sapient (NASDAQ:SAPE) could be announced as soon as Monday.
- Publicis' (OTC:PBCBF, OTCPK:PGPEF, OTCQX:PUBGY) planned merger with Omnicom (NYSE:OMC) fell apart in May, and its sales growth has slowed recent quarters.
- With Sapient, Publicis would add a more digital-focus to its traditional creative business. CEO Maurice Levy has said he wants Publicis to more closely resemble "an internet company."
- SAPE's market cap is $2.5B; its revenue was $1.26B last year.
Aug. 29, 2014, 10:17 AM
- France's Les Echos reports ad agency giant Publicis (OTCQX:PUBGY) is in talks to buy Criteo (CRTO +18.1%), and that a deal could be reached within days.
- Publicis has said it's looking for smaller M&A targets after its planned merger with Omnicom was called off. Buying Criteo (a fellow French company) would allow Publicis to include a popular online ad retargeting platform on its list of advertiser services.
- Video ad tech provider TubeMogul (TUBE +3.3%) is also rallying. Its shares blasted off earlier this week following a big Q2 beat.
May 19, 2014, 4:30 PM
- Publicis (PUBGY), the world's #3 ad holding company, has struck a multi-year deal with Facebook (FB +2.1%) that involves a "co-creation of [ad] product around data, video and images, including core Facebook and Instagram."
- AdAge reports the deal is worth $500M, and notes it's "easily the largest yet between an agency holding company and a tech company." Publicis' clients (through its holding companies) include major brands such as Coca-Cola, P&G, and Verizon.
- Facebook ad VP Carolyn Everson states the deal is "the first time we have all of the different elements that will allow clients to reach a significant scale of 100 million people a day in the U.S. and [specific] audiences within the 100 million." It was only two weeks ago that Facebook rolled out advanced audience data tools for advertisers.
- Instagram announced its first major ad agency deal in March - a $100M tie-up with former Publicis merger partner Omnicom.
Jul. 29, 2013, 2:26 AM
- With about 22% of global ad spending digital and growing, the deal is aimed regaining some of the power back from Silicon Valley giants such as Google (GOOG) and Facebook (FB).
- Omnicom (OMC) and Publicis (PGPEF.PK) hope to be able to use their scale to optimize the use of data-driven analysis and the automated trading of ad space.
- Deal will need antitrust clearance in around 45 countries, but Omnicom CEO John Wren is confident the companies will receive it.
- WPP (WPPGY) CEO Martin Sorrel: "It's an extremely bold, brave and surprising move," he says. "Further consolidation of our industry is inevitable." (previous)
- Havas (HAVSF.PK) CEO David Jones: "The deal is "an industrial merger in the digital age," he says. "Clients today want us to be faster, more agile, more nimble and more entrepreneurial — not bigger and more bureaucratic and more complex."
Jul. 29, 2013, 2:00 AM
- Omnicom Group (OMC) and Publicis Groupe (PGPEF.PK) have confirmed that they have agreed to a 50:50 merger.
- Deal will create the world's largest advertising firm with a stock market value of $35.1B and which had combined 2012 revenues of $22.7B, well above WPP's (WPPGY) $16B.
- The new firm will also have over 130,000 workers.
- Omnicom's John Wren, based in New York, and Publicis' Maurice Levy, based in Paris, will be co-CEOs for 30 months, after which Wren will become sole CEO and Levy will become nonexecutive Chairman.
- Clients include Omnicom's AT&T, Visa and Pepsi, and Publicis' McDonald’s, Coca-Cola and Walmart . (PR)
Aug. 5, 2012, 5:15 AMPublicis is not in talks about buying U.S. rival Interpublic (IPG), nor has it "commissioned any bank to undertake any such discussions," the French advertising agency says. Publicis was responding to an FT report from Friday that it's considering a $6B+ bid for Interpublic, speculation that helped the latter's shares close 13.3% higher. | Aug. 5, 2012, 5:15 AM
Publicis Groupe is the third largest communications group. It operates in the digital, technology and consulting areas with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi and Rosetta), in advertising area (BBH, Leo Burnett,... More
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