Nov. 3, 2014, 2:57 AM
- Publicis (OTC:PBCBF, OTCPK:PGPEF, OTCQX:PUBGY) has agreed to acquire U.S.-based Sapient (NASDAQ:SAPE) for $3.7B in cash as the French advertising giant looks to increase its digital focus. The news confirms a weekend report.
- Publicis' offer of $25 a share represents a 44% premium to Sapient's close of $17.32 on Friday.
- The deal will boost Publicis' digital revenue to over 50% of its total sales by 2015, three years ahead of schedule.
- The transaction comes after the French company's proposed mega-merger with Omnicom collapsed in May. (PR)
Nov. 2, 2014, 6:33 PM
- A deal to buy Sapient (NASDAQ:SAPE) could be announced as soon as Monday.
- Publicis' (OTC:PBCBF, OTCPK:PGPEF, OTCQX:PUBGY) planned merger with Omnicom (NYSE:OMC) fell apart in May, and its sales growth has slowed recent quarters.
- With Sapient, Publicis would add a more digital-focus to its traditional creative business. CEO Maurice Levy has said he wants Publicis to more closely resemble "an internet company."
- SAPE's market cap is $2.5B; its revenue was $1.26B last year.
Aug. 29, 2014, 10:17 AM
- France's Les Echos reports ad agency giant Publicis (OTCQX:PUBGY) is in talks to buy Criteo (CRTO +18.1%), and that a deal could be reached within days.
- Publicis has said it's looking for smaller M&A targets after its planned merger with Omnicom was called off. Buying Criteo (a fellow French company) would allow Publicis to include a popular online ad retargeting platform on its list of advertiser services.
- Video ad tech provider TubeMogul (TUBE +3.3%) is also rallying. Its shares blasted off earlier this week following a big Q2 beat.
Jul. 29, 2013, 2:00 AM
- Omnicom Group (OMC) and Publicis Groupe (PGPEF.PK) have confirmed that they have agreed to a 50:50 merger.
- Deal will create the world's largest advertising firm with a stock market value of $35.1B and which had combined 2012 revenues of $22.7B, well above WPP's (WPPGY) $16B.
- The new firm will also have over 130,000 workers.
- Omnicom's John Wren, based in New York, and Publicis' Maurice Levy, based in Paris, will be co-CEOs for 30 months, after which Wren will become sole CEO and Levy will become nonexecutive Chairman.
- Clients include Omnicom's AT&T, Visa and Pepsi, and Publicis' McDonald’s, Coca-Cola and Walmart . (PR)
Aug. 5, 2012, 5:15 AMPublicis is not in talks about buying U.S. rival Interpublic (IPG), nor has it "commissioned any bank to undertake any such discussions," the French advertising agency says. Publicis was responding to an FT report from Friday that it's considering a $6B+ bid for Interpublic, speculation that helped the latter's shares close 13.3% higher. | Aug. 5, 2012, 5:15 AM
Publicis Groupe is the third largest communications group. It operates in the digital, technology and consulting areas with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi and Rosetta), in advertising area (BBH, Leo Burnett,... More
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