Thu, Jul. 21, 3:22 AM
Thu, Feb. 11, 7:30 AM
Tue, Feb. 9, 8:38 PM
- After a bruising wave of media reviews shook up advertising giants and their valued accounts in 2015, Omnicom (NYSE:OMC) chief John Wren says it's too soon to tell whether 2016 will bring a repeat.
- He was speaking on the company's earnings call after the company beat earnings expectations and grew organic revenue. Omnicom closed today up 2.7%.
- “Whether the pace of 2015 continues into 2016 it is too early to say, but we will not be surprised if the patterns continue,” Wren said.
- Publicis Groupe (OTCQX:PUBGY) went into 2015's reviews with the most to lose, defending billions of dollars in bookings, and Omnicom was the one that took the biggest one from Publicis in grabbing the bulk of media planning and buying for Procter & Gamble.
- CFO Phil Angelastro suggested that the company's M&A activity may pick up: “To the extent we can find acquisitions that fit strategically, culturally and pricing makes sense, we’re going to continue to look to do more acquisitions rather than less."
- Previously: Omnicom +3.3% after growth in profits, organic revenue (Feb. 09 2016)
Jul. 20, 2015, 8:01 PM
- Omnicom (NYSE:OMC) reports earnings tomorrow morning, kicking off reports from advertising's big players, including WPP (NASDAQ:WPPGY), Publicis (OTCQX:PUBGY) and Interpublic Group (NYSE:IPG) in a very shaky time for the Avenue, with a record amount of billings under review.
- Overall, the group is expected to post organic sales growth in low- to mid-single digits.
- With nearly $30B in spending under review by major advertisers, investors will be on the lookout for any color the agency groups can offer on new business and what it would mean to the bottom line. Publicis in particular is defending more than $7B in billings (EPS risk of 2.3%).
- As if the reviews weren't enough, there's the evolution of TV upfronts -- increasingly granular data and the advent of over-the-top video is changing the nature of ordering TV ads -- and, as Nathalie Tadena notes, the chatter that rebates (kickbacks) are widespread.
- Omnicom is expected to post EPS tomorrow morning of $1.20 on revenues of $3.77B (down 2.5% Y/Y), and EBITDA of $601.8M, according to Capital IQ.
- Previously: Volatile summer for ad agencies with $26B under review (Jun. 12 2015)
Publicis Groupe is the third largest communications group. It operates in the digital, technology and consulting areas with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi and Rosetta), in advertising area (BBH, Leo Burnett,... More
Industry: Advertising Agencies
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