Publicis Groupe S.A. ADR (PUBGY) - OTCQX
  • Fri, Mar. 11, 12:10 PM
    • Publicis Groupe (OTCQX:PUBGY +2.6%) is overhauling its media operations with large-scale changes as it tries to jump-start its business after some bruising account reviews.
    • The moves mean some more central media buying a la rival WPP (WPPGY +1.7%), though Publicis says individual agency brands are still important.
    • The company is eliminating its Vivaki digital ad-tech division, folding it into Publicis Media, where Tim Jones (currently CEO of ZenithOptimedia North America) will become regional CEO. Vivaki chief Stephan Beringer will head data and technology at Publicis Media.
    • Meanwhile, Mediavest will be merged with Spark (and Chris Boothe made CEO there), and Optimedia will be combined with Blue 449. The company's two biggest agencies will remain separate, as Starcom and Zenith, as the umbrella companies (ZenithOptimedia and Starcom Mediavest) are dismantled.
    • The company will have four agency CEOs in the U.S., reporting to Jones.
    • Publicis has recently lost media business from clients including Procter & Gamble, Coca-Cola and Wal-Mart.
    | Fri, Mar. 11, 12:10 PM
  • Tue, Feb. 9, 8:38 PM
    • After a bruising wave of media reviews shook up advertising giants and their valued accounts in 2015, Omnicom (NYSE:OMC) chief John Wren says it's too soon to tell whether 2016 will bring a repeat.
    • He was speaking on the company's earnings call after the company beat earnings expectations and grew organic revenue. Omnicom closed today up 2.7%.
    • “Whether the pace of 2015 continues into 2016 it is too early to say, but we will not be surprised if the patterns continue,” Wren said.
    • Publicis Groupe (OTCQX:PUBGY) went into 2015's reviews with the most to lose, defending billions of dollars in bookings, and Omnicom was the one that took the biggest one from Publicis in grabbing the bulk of media planning and buying for Procter & Gamble.
    • CFO Phil Angelastro suggested that the company's M&A activity may pick up: “To the extent we can find acquisitions that fit strategically, culturally and pricing makes sense, we’re going to continue to look to do more acquisitions rather than less."
    • Previously: Omnicom +3.3% after growth in profits, organic revenue (Feb. 09 2016)
    | Tue, Feb. 9, 8:38 PM
  • Wed, Jan. 13, 1:38 PM
    | Wed, Jan. 13, 1:38 PM
  • Dec. 7, 2015, 12:07 PM
    • Ad giant Omnicom (NYSE:OMC) has jumped 1.8% as it's taking over most of the media buying and planning for Procter & Gamble, taking a significant chunk of business from Publicis Groupe (OTCQX:PUBGY +0.3%).
    • Publicis' Starcom Mediavest Group handled most of P&G's North American media; Omnicom reportedly didn't have any of the consumer-products giant's business previously.
    • It's not entirely unexpected but still a blow to Publicis, which went into an unusually heavy review period this summer with the most to lose among its peers.
    • Billings up for review this year were more than the past three years combined; the P&G account has been one of the most heavily watched pitches, as the company is the world's biggest ad spender.
    • Previously: Publicis +2.3%, sets major restructuring into four hubs for 2016 (Dec. 03 2015)
    • Previously: Volatile summer for ad agencies with $26B under review (Jun. 12 2015)
    | Dec. 7, 2015, 12:07 PM
  • Oct. 22, 2015, 1:28 PM
    • ADRs in Publicis Groupe (OTCQX:PUBGY) have tumbled 8% on their worst day in seven years, after the company cut its full-year sales outlook amid the ad industry's "Reviewmageddon."
    • Revenue in Q3 was just €2.33B -- up 33% in headline terms, but just a 0.7% organic gain where analysts expected 2.4%. The company now expects full-year organic revenue to grow at 1%, below its original 2.5% outlook.
    • In a heavy season for clients reviewing their business with ad giants, Publicis CEO Maurice Levy says an unusually high number of clients are cutting business or even canceling campaigns. "Modest" growth in Europe and North America, where the company gets the bulk of its revenues, are pressuring the forecast.
    • Publicis went into the heavy review cycle with the most to lose, having to defend $7.2B in billings.
    • Shares closed down 7% in Paris.
    • Previously: Volatile summer for ad agencies with $26B under review (Jun. 12 2015)
    | Oct. 22, 2015, 1:28 PM
  • Apr. 13, 2015, 12:05 PM
    • Key ad agency companies are trading lower as Pivotal Research's Brian Wieser downgrades a cadre in large part due to growing blowback about agency rebates ("kickbacks").
    • Recommending that investors "move to sidelines or exit the sector for the time being," Wieser bumped three firms to Sell from Hold: Omnicom (OMC -1.3%); Publicis (OTCQX:PUBGY -1.3%); and WPP (WPPGY -0.6%) and downgraded Interpublic Group (IPG -1.2%) to Hold, from a previous Buy.
    • He noted previous favorable views toward agencies based on the transition to digital advertising, but "we have reassessed our view in recent weeks with growing awareness of the topic of undisclosed agency rebates (aka 'kickbacks') in the United States."
    • Rightly or wrongly, he says, lack of understanding about agency rebates is confusing marketers and clients. WPP may be "most immunized" from the problem, ironically due to its transparency about not being transparent.
    • He has a price target for IPG of $23, down from $24 (trading now at $21.59); and for OMC of $66, down from $71 (now at $77.57).
    | Apr. 13, 2015, 12:05 PM
  • Nov. 2, 2014, 6:33 PM
    • A deal to buy Sapient (NASDAQ:SAPE) could be announced as soon as Monday.
    • Publicis' (OTC:PBCBF, OTCPK:PGPEF, OTCQX:PUBGY) planned merger with Omnicom (NYSE:OMC) fell apart in May, and its sales growth has slowed recent quarters.
    • With Sapient, Publicis would add a more digital-focus to its traditional creative business. CEO Maurice Levy has said he wants Publicis to more closely resemble "an internet company."
    • SAPE's market cap is $2.5B; its revenue was $1.26B last year.
    | Nov. 2, 2014, 6:33 PM | 2 Comments
  • Aug. 29, 2014, 10:17 AM
    • France's Les Echos reports ad agency giant Publicis (OTCQX:PUBGY) is in talks to buy Criteo (CRTO +18.1%), and that a deal could be reached within days.
    • Publicis has said it's looking for smaller M&A targets after its planned merger with Omnicom was called off. Buying Criteo (a fellow French company) would allow Publicis to include a popular online ad retargeting platform on its list of advertiser services.
    • Video ad tech provider TubeMogul (TUBE +3.3%) is also rallying. Its shares blasted off earlier this week following a big Q2 beat.
    | Aug. 29, 2014, 10:17 AM
  • May 8, 2014, 7:27 PM
    • Advertising giants Omnicom (OMC) and Publicis (PUBGY) have called off their $35B merger, WSJ reports.
    • The "merger of equals" had been challenged by difficulties in getting tax and other regulatory approvals, as well as differences over which executives would fill top roles and which company would be listed as the legal acquirer of the other (earlier).
    | May 8, 2014, 7:27 PM | 4 Comments
  • Aug. 5, 2012, 5:15 AM
    Publicis is not in talks about buying U.S. rival Interpublic (IPG), nor has it "commissioned any bank to undertake any such discussions," the French advertising agency says. Publicis was responding to an FT report from Friday that it's considering a $6B+ bid for Interpublic, speculation that helped the latter's shares close 13.3% higher.
    | Aug. 5, 2012, 5:15 AM
Company Description
Publicis Groupe is the third largest communications group. It operates in the digital, technology and consulting areas with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi and Rosetta), in advertising area (BBH, Leo Burnett,... More
Sector: Services
Industry: Advertising Agencies
Country: France