A deal between Fox (FOXA) and Rentrak (RENT) is creating a stir in the broadcasting industry.
The arrangement is reportedly the first "all-in" deal with Rentrak for the local stations of a network-owned TV group, and insiders believe that along with hedging an alternative ratings source, the move is part of growing contract friction with Nielsen (NLSN).
Nielsen has irked some broadcasters with a new hybrid rating system which could lead to lower advertising rates.
The recent warnings up and down the retail sector on slow store traffic trends haven't gone unnoticed by movie studios and theater operators as they look for ways to reach revenue targets this year and beyond.
The toughest nut to crack for the movie industry might be "Generation Z" - a group that is more focused on devices and streaming options than traditional film distribution channels. Media analysts think the "all-or-nothing" nature of Gen Z increases risk for studios with their big budget films.
Rentrak (RENT) is one company that is on top of tracking Gen Z. The research firm recently signed a deal with CBS to provide advanced demographics culled in part from online measurements of social engagement.
Rentrak Corp is a media measurement and information company serving the entertainment, television, video and advertising industries. Its services are distributed into two areas: - Movies Everywhere and TV Everywhere.