comScore, Inc.NASDAQ
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  • Fri, Jan. 29, 12:34 PM
    • With a merger closing coming after business today, comScore (NASDAQ:SCOR) is off 4.3% and Rentrak (NASDAQ:RENT) down 4.3%. Yesterday, the two firms gained in the wake of their respective shareholder votes to seal the deal (comScore up 0.3%; Rentrak up 0.5%).
    • Evercore ISI has initiated coverage of comScore at Hold, bucking nearly a dozen Buy ratings held by other firms.
    • On CNBC, comScore CEO Serge Matta was confident amid digital challenges and described the combination as ready to usher in the new ratings era. "The new comScore, with Rentrak, is going to be able to measure over 250M desktops, over 150M or 200M mobile phones and tablets, 40M TV sets, 120M video on demand."
    • On the challenges of getting digital partners to cooperate with their rubrics: "We have a lot of partners today ... just the baseline that we're talking about is in the hundreds of millions as a starting point ... and what we're going to be doing with it is merging all of that data together and creating a world-class cross-platform service."
    • It won't take long to get past integration and roll out new offerings, he suggests. "We know each other, our cultures are the same, the big data innovation culture between the 2 firms ... it's no longer fiction, it's really a reality, and the starting point will be happening in just a short number of weeks."
    • Previously: ComScore, Rentrak shareholders OK last merger votes; closing tomorrow (Jan. 28 2016)
    | Fri, Jan. 29, 12:34 PM
  • Thu, Jan. 28, 4:36 PM
    • Shareholders for comScore (SCOR +0.3%) and Rentrak (RENT +0.5%) have voted in separate special meetings to move forward with their merger.
    • ComScore holders approved issuing common stock connected to the all-stock deal, and Rentrak's investors voted in favor of the tie-up. Rentrak shares were to be converted into a right to receive 1.15 shares of comScore, leaving comScore's shareholders with about two-thirds of the combined company.
    • The companies expect to close on the deal after the end of business tomorrow. The new combined comScore will join the MidCap 400 Index then.
    • After hours: SCOR +1%.
    | Thu, Jan. 28, 4:36 PM
  • Dec. 23, 2015, 4:31 PM
    | Dec. 23, 2015, 4:31 PM
  • Nov. 24, 2015, 10:28 AM
    • One of the major milestones in the merger of comScore (SCOR -2.5%) and Rentrak (RENT -1.9%) has passed as the Hart-Scott-Rodino antitrust waiting period has expired on the deal.
    • The merger -- a stock-for-stock deal that will leave comScore with about two-thirds of the combination -- still remains subject to the approval of both companies' shareholders. Both boards approved the transaction.
    • The companies expect the deal to close in January.
    • Previously: Wunderlich: ComScore/Rentrak a compelling measurement combo (Sep. 30 2015)
    | Nov. 24, 2015, 10:28 AM
  • Nov. 5, 2015, 2:39 PM
    • Along with its Q3 results, comScore (SCOR +5.6%) has announced it's selling the tech assets and customer accounts for its Digital Analytix software unit to Adobe (ADBE -0.8%). Digital Analytix's enable enterprises to mine data related to user activity and demographics across multiple digital platforms.
    • Adobe suggests Digital Analytix will be integrated with the existing analytics tools provided via its Marketing Cloud (ad tech) platform. Those tools include software for measuring mobile app activity, customer buying patterns, and ad ROI. Adobe's total digital marketing revenue rose 20% Y/Y in the August quarter to $402.5M; Marketing Cloud bookings are expected to see a 30% CAGR from FY15 to FY18.
    • comScore, for its part, says the sale allows it to "focus on our mission to make audiences and advertising more valuable across all the screens that matter." The company is less than two months removed from striking a deal to merge with Rentrak. Shares are higher in spite of a Q3 miss and light Q4 revenue guidance ($95M-$103M vs. a $103.8M consensus).
    | Nov. 5, 2015, 2:39 PM | 3 Comments
  • Sep. 30, 2015, 10:23 AM
    • The deal by comScore (SCOR +11.6%) -- an Internet traffic-measurement specialist -- to acquire Rentrak (RENT +22.8%), better known for set-top TV measurement, is a combination aimed at taking on the king: Nielsen (NLSN -2.1%), which has come in for criticism from many corners over finding a "better way" of tracking in the era of big data.
    • “We are going to build a cross-platform currency,” said comScore's Serge Matta, which may be music to the ears of Viacom's Philippe Dauman, for one; Dauman said his company's creation of Viacom Vantage was a step toward getting past Nielsen and "moving toward creating a different kind of currency." Nielsen's "total audience" measure is reportedly in the works for coming months.
    • Nielsen's incumbency is no small matter. Its revenues last year were $6.3B, against comScore's $329M and Rentrak's $103M.
    • Wunderlich sees the "next iPhone in media measurement" in the deal. Analyst Matthew Harrigan holds a Buy rating on Rentrak with a $72 target (35% upside from this morning).
    • The deal implies "especially compelling" multiples and "addresses an imperative need for a flexible and trusted metric for cross-platform media buying and selling, with siloed TV and digital analytics no longer adequate." Media companies should respond favorably, he says, and he estimates synergies of at least $20M for 2016 going up to $35M in 2017 with “very high sales pass-through to EBITDA.”
    • Previously: ComScore up 6.1% after hours, to merge with Rentrak (Sep. 29 2015)
    | Sep. 30, 2015, 10:23 AM | 1 Comment
  • Sep. 29, 2015, 4:34 PM
    • ComScore (NASDAQ:SCOR) is up 6.1% after hours as it and Rentrak (NASDAQ:RENT) have decided to combine in a stock-for-stock merger to build a cross-platform media measurement company.
    • The boards have approved the deal, in which Rentrak becomes a wholly owned subsidiary of comScore. Each Rentrak share will be converted into a right to receive 1.15 shares of comScore, which will leave comScore shareholders with about two-thirds of the combined company.
    • ComScore CEO Serge Matta will hold the same role, as will Executive Chairman Dr. Magid Abraham and CFO Mel Wesley. Rentrak CEO Bill Livek will become the combination's president. Rentrak COO/CFO David Chemerow will stay on as a strategic adviser to the CEO.
    • A 12-member board will have eight directors from comScore and four from Rentrak.
    | Sep. 29, 2015, 4:34 PM
  • Feb. 12, 2015, 10:06 AM
    • ComScore (NASDAQ:SCOR) is on a rocket this morning, +17.4%, after news of ad giant WPP planning a 15%-20% stake in the company via its Kantar research division.
    • The deal involves Kantar buying up to 15.45% of comScore at $46.13/share, as well as comScore buying Kantar's audience measurement business in Europe.
    • Kantar's strength has been rolling research tracking smartphone sales, while comScore brings audience tracking to the table.
    • ComScore's Q4 earnings
    | Feb. 12, 2015, 10:06 AM
  • Sep. 6, 2013, 9:08 AM
    • Nielsen (NLSN) is negotiating concessions with the FTC in order to move forward with its $1.3B acquisition of Arbitron (ARB), Bloomberg reports. According to 2 sources, the push-pull centers on a requirement that the combined company license measurement technology to rival ComScore (SCOR), researchers, and television networks (like Disney's ESPN).
    • The FTC recently extended its review period of the acquisition into Sept., over concerns that the new entity, which would control 80% of TV ratings and 90% of radio measurement, would have too much of a stranglehold on ratings across multiple content mediums.
    | Sep. 6, 2013, 9:08 AM