What Under Armour Should Have Learned From Its Attempt To Sign Durant
- Under Armour made a play to sign Kevin Durant to a basketball shoe contract.
- Eventually, Nike re-signed Kevin Durant with an exclusive 10-year $300 million deal.
- Under Armour leaves Nike overpaying for Durant and continue its market dominance.
- On the other hand, Nike proves it has superior financial strength over Under Armour.
- This article discusses what both companies should have learned from their latest matchup.