- Unilever, as a company, suffers from higher currency volatility as opposed to its competitors.
- Unilever has experienced a slowdown in the emerging countries, whilst developed markets are not yet picking up.
- 80% of the world's population resides in emerging markets. By tapping into these markets, any company can gain a large portion of the market share.
- Unilever has found itself in a gold mine, and is simply waiting for excavation to begin.