- As the organic food market expands, Whole Foods faces reduced earnings and threats from new competition. Some critics scoff at its image, claiming it markets only to the well-heeled.
- Whole Foods’ customers are committed to the brand. Skeptical? Check out Whole Foods’ robust fan engagement on social media: 1.15 million+ likes on Facebook. 3.72+ million on Twitter. And more.
- Whole Foods has succeeded in creating a powerful reputation, and a large and loyal customer base. Its effective reputation management, online and off, will see it through this challenging period.