Top 10 Holdings as of 9/30/2016: RELX PLC (OTC:RLXXF): 3.02784%, Sky PLC (OTCQX:BSYBF): 2.97002%, Taiwan Semiconductor Manufacturing Co Ltd (2330): 2.69423%, SAP SE (OTCPK:SAPGF): 2.57985%, CGI Group Inc A (GIB): 2.55274%, Publicis Groupe SA (OTCQX:PGPEF): 2.48737%, CK Hutchison Holdings Ltd (OTCPK:CKHUF): 2.48635%, Broadcom Ltd (AVGO): 2.46497%, WPP PLC (OTCPK:WPPGF): 2.42404%, Teva Pharmaceutical Industries Ltd ADR (TEVA): 2.26637%
Top 10 Holdings as of 9/30/2016: WPP PLC (OTCPK:WPPGF): 4.6543%, Suncor Energy Inc (SU): 3.3398%, RELX PLC (OTC:RLXXF): 2.90681%, Sky PLC (OTCQX:BSYBF): 2.85131%, Taiwan Semiconductor Manufacturing Co Ltd (2330): 2.58654%, SAP SE (OTCPK:SAPGF): 2.47674%, CGI Group Inc A (GIB): 2.4507%, Publicis Groupe SA (OTCQX:PGPEF): 2.38795%, CK Hutchison Holdings Ltd (OTCPK:CKHUF): 2.38697%, Broadcom Ltd (AVGO): 2.36644%
A falling pound meant strength for ad giant WPP (NASDAQ:WPPGY), up 4.5% after revenues rose 23% in Q3 even as UK clients began to hold back spending in the wake of Britain's vote to exit the EU.
"Geographically, like-for-like revenue growth in the third quarter was slightly stronger in North America, but softer in the United Kingdom (perhaps reflecting the first impact of Brexit uncertainties) and continued at similarly strong levels in Western Continental Europe in comparison to the second quarter," it said.
Overall, like-for-like revenue growth was 3.2% and net sales growth was 2.8%.
The company will do a formal review of its forecasts in the next two weeks, but is guiding to full-year revenue (like-for-like) and net sales growth of more than 3%, with the gap between revenue and net sales growth shrinking further. It sees headline net sales operating margin improvement of 0.3 points in constant currency (with reportable margins even stronger).
WPP gained 1.8% in U.S. trading after it logged revenue gains in its Q2 earnings -- but first-half profits fell 40% as it took heavy writedowns of £122M, including an £83.3M writedown of its stake in comScore.
Top 10 Holdings as of 3/31/2016: Sky PLC (OTCQX:BSYBF): 3.18812%, RELX PLC (OTC:RLXXF): 2.81034%, CGI Group Inc Class A (GIB): 2.69658%, British American Tobacco PLC (OTCPK:BTAFF): 2.49652%, WPP PLC (OTCPK:WPPGF): 2.48537%, Teva Pharmaceutical Industries Ltd ADR (TEVA): 2.45641%, Amcor Ltd (OTC:AMCRF): 2.1994%, Taiwan Semiconductor Manufacturing Co Ltd (2330): 2.18264%, CK Hutchison Holdings Ltd (OTCPK:CKHUF): 2.13582%, Deutsche Boerse AG (OTCPK:DBOEF): 2.13577%
The moves mean some more central media buying a la rival WPP (WPPGY +1.7%), though Publicis says individual agency brands are still important.
The company is eliminating its Vivaki digital ad-tech division, folding it into Publicis Media, where Tim Jones (currently CEO of ZenithOptimedia North America) will become regional CEO. Vivaki chief Stephan Beringer will head data and technology at Publicis Media.
Meanwhile, Mediavest will be merged with Spark (and Chris Boothe made CEO there), and Optimedia will be combined with Blue 449. The company's two biggest agencies will remain separate, as Starcom and Zenith, as the umbrella companies (ZenithOptimedia and Starcom Mediavest) are dismantled.
The company will have four agency CEOs in the U.S., reporting to Jones.
Publicis has recently lost media business from clients including Procter & Gamble, Coca-Cola and Wal-Mart.
In this summer of major ad-campaign reviews, WPP (NASDAQ:WPPGY) has come out the big winner with Coca-Cola, with three of its agencies taking the lead on Coke's next big global campaign.
Ogilvy, Sra Rushmore and Santo will steer the campaign for Coca-Cola, which is making its first big agency move since Marcos de Quinto took over as CMO.
The move accentuates Ogilvy's status as a favored agency for the beverage maker. While UM is the lead media agency for North America, Ogily could get some assignments in a "hybrid approach" by Coca-Cola.
Coca-Cola spent more than $406M on measured media in America last year, and is set to accelerate spending this year.
Amounts are undisclosed, but Heineken says it's allocating 12.7% of its 2014 sales of €21.2B billion euros ($23.63B) to sales and marketing -- some $3B.
It's a welcome win for the France-based group, as it's got key vulnerabilities in a summer with $26B in business under review, defending more than $7B in billings from other big four competitors WPP (WPPGY +0.4%), Interpublic Group (IPG +0.9%) and Omnicom (OMC +0.9%).
The global ad market has slowed down, WPP (NASDAQ:WPPGY) chief Martin Sorrell says, and while European businesses have been stronger, declines in markets like Russia and Brazil aren't helping.
"Business is tough; it's not easy," he said at the Cannes Lions awards.
Weaker worldwide growth is hurting prospects, he argues. Business this year is similar to last year.
Despite any toughness in the BRICs, business in Germany, Spain and the U.K. is doing better. Next year bodes better, he notes, because of the confluence of Brazil's Olympics, a European soccer championship and (not least) an American presidential election.
WPP (owner of Ogilvy & Mather and Young & Rubicam) will have spent between £500M-£600M this year on acquisitions and stands to gain, Sorrell suggests, from a large number of accounts under review.
The coming days are shaping up to be a scramble for real-life Mad men and women, as Morgan Stanley analysts estimate that a staggering $26B in ad spending is under review by major advertisers including Procter & Gamble and Johnson & Johnson -- basically up for grabs by other agency groups.
That's more than the last three years put together. Considering agency fees and commissions, that amounts to $700M of those billings that agencies are fighting over.
Most vulnerable is Publicis Groupe (OTCQX:PUBGY), defending some $7.2B in billings, which amounts to 1.7% of its revenue and an EPS risk of 2.3%. Interpublic Group (NYSE:IPG) must defend $3.3B (1.2% of revenues, and a 1.9% EPS risk); WPP (NASDAQ:WPPGY) has $8.5B in billings under review (1.1% of revenues, 1.6% EPS risk) and Omnicom Group (NYSE:OMC) is looking at $3B in billings at risk (0.5% of revenues, 0.8% EPS risk).
Of those, IPG may have the most to gain (new opportunity of $13.4B, amounting to 4.4% revenue upside).
Overall the heavy reviews likely mean new fee pressures as advertisers look to save costs. Morgan Stanley notes that reviews tend to have a deflationary effect on agencies, but some that agree to lower fees might negotiate for higher volume.
The analysts aren't sure what comes next -- considering digital expertise and the shakeups happening with ad technology, guessing the outcomes is a "bit of a toss-up.”