- Forget the hype, invest in millennials because they are the future.
- They are tech savvy, highly connected, digitally oriented and driving the evolution of technology today.
- It is the biggest generational group in American history, more than 80 million strong.
- They have an estimated buying power between $200 and $500 billion with the peak decades away.
- Apple is best positioned to take advantage of the potential in the generation.