Tue, Jun. 2, 7:07 PM
- Mixamo provides tools for creating and modifying 3D characters, as well as creating related animations. It also offers pre-built 3D characters for use by designers. Adobe (NASDAQ:ADBE) has bought the company for an undisclosed sum.
- Adobe states Mixamo's technology will be integrated with Photoshop CC to "empower designers to create, customize, manipulate, rig and animate 3D content, as well as to take advantage of tens of thousands of high quality, turnkey 3D models."
- The company adds 3D scanners and more powerful computing hardware have boosted interest in 3D content creation, and suggests the inclusion of Mixamo's tools within Photoshop will make 3D more accessible for graphic designers.
- Previously: Adobe shows off new video tools, gets good Document Cloud reviews
Dec. 11, 2014, 4:20 PM
- Along with its FQ4 beat, Adobe (NASDAQ:ADBE) announces it's buying Fotolia, a top marketplace for royalty-free photos and videos, for $800M in cash. The deal is expected to close in Q1 2015.
- Fotolia, which competes against the likes of Shutterstock (NYSE:SSTK) and Getty Images, claims to offer 34M+ photos and videos for sale. Naturally, Adobe plans to integrate Fotolia with Creative Cloud, and offer its services to the Creative Cloud base.
- The purchase follows Adobe's 2012 acquisition of digital artwork/portfolio-sharing site Behance, reportedly for ~$150M. More recently, Adobe launched a curated marketplace for Creative Cloud content (icons, vector graphics, etc.).
- ADBE +5% AH.
Sep. 22, 2014, 4:33 PM
- Aviary provides an SDK used by many mobile developers to quickly add photo-editing capabilities to their apps - a basic SDK is provided for free, while premium versions go for $120-$275/month.
- The startup also provides ad services - brands can offer custom photo filters and stickers - and has developed popular photo-editing apps of its own (100M+ downloads are claimed).
- Adobe (NASDAQ:ADBE) hasn't provided an acquisition price. The media software giant says Aviary's SDK will be used to strengthen an upcoming Creative SDK for Adobe's Creative Cloud apps. The Creative SDK will provide 3rd-party mobile developers access to a variety of image-editing APIs previously available only to Adobe engineers, presumably with the goal of creating a stronger ecosystem for Adobe's PC apps.
- Blog posts: Adobe, Aviary
Mar. 26, 2014, 10:47 AM
- SAP (SAP +0.5%) is buying Fieldglass, a top provider of cloud software for obtaining/managing contingent labor and services. The company plans to combine Fieldglass' software with Ariba's cloud procurement offerings and its SuccessFactors' cloud HR products to "deliver a platform for businesses to manage their entire workforce both temporary and permanent staff."
- Terms are undisclosed. However, Bloomberg reported shortly before SAP issued a PR that the company would be announcing a $1B+ acquisition.
- The acquisition comes as SAP strikes a reseller deal with Adobe (ADBE -0.9%) related to the latter's Marketing Cloud online ad tech platform. Marketing Cloud (sales +24% Y/Y in the Feb. quarter to $267M, was just refreshed) will be packaged with SAP's Hana in-memory database and hybris e-commerce infrastructure software to marketers.
- Given Adobe bought marketing automation software vendor Neolane last year and folded its products into Marketing Cloud, the partnership might lower the odds SAP will make a bid for Marketo (MKTO -1.3%) or another marketing automation firm, as many have expected.
Feb. 24, 2014, 12:23 PM
- Two months after agreeing to buy cloud marketing automation software vendor Responsys for $1.5B, Oracle (ORCL +0.8%) has struck a deal to buy BlueKai, developer of a popular, cloud-based, data management platform (DMP) for online, offline, and mobile marketing data.
- Business Insider reports the purchase price is around $400M. AdExchanger reports a $350M term sheet was signed a month ago, but adds the price tag may have gone up since.
- Forbes states BlueKai, which competes against Adobe's (ADBE +1.1%) AudienceManager DMP, had 2013 revenue of $64M. The deal might pressure Salesforce (CRM +1%), which has been gobbling up cloud marketing software firms itself in an attempt to build an end-to-end platform, to acquire a BlueKai rival, given the company doesn't yet offer a DMP.
- Constellation Research's Ray Wang thinks BlueKai's mobile DMP solution is the startup's "crown jewel," and fills a major hole in Oracle's product line. AdExchanger observes Oracle could struggle with conflicts of interest for BlueKai's data exchange business (separate from its DMP), whose neutral stance towards 3rd-party cloud marketing platforms has been a selling point.
- Oracle says BlueKai will be integrated with both Responsys and Eloqua's cloud marketing offerings.
Dec. 20, 2013, 9:33 AM
- Oracle (ORCL -0.1%) is acquiring cloud marketing automation software firm Responsys (MKTG) for $1.5B, or $27/share, in cash. The price represents a 38% premium to Responsys' Thursday close. The deal is expected to close in 1H14.
- Oracle has already made several online/social media marketing software acquisitions in recent years, the largest being its $871M purchase of Eloqua. Responsys' products, like Eloqua's, will be added to Oracle's Customer Experience Cloud, which offers a number of cloud-based sales/marketing software products..
- Oracle is doubtlessly looking to better compete against Salesforce (CRM +0.5%), which just spent $2.5B to buy marketing automation software vendor ExactTarget. The deal fueled hopes Responsys or Marketo (MKTO) would be acquired as well. Marketo and Constant Contact (CTCT +4.2%) are trading higher in response to the deal.
- Adobe (ADBE) is also moving aggressively in this space; it recently bought French marketing automation vendor Neolane for $600M. Oracle, Salesforce, and Adobe, along with SAP and IBM, are each trying to profit from an ongoing shift in ad spend towards digital channels (inc. social media), and a shift in IT spend towards CMOs.
Jul. 31, 2013, 5:26 PM
- Adobe (ADBE) has acquired Satellite, developer of a service that manages and improves the performance of analytics/media-tracking tags that are found on web sites, and used to interact with 3rd-party ad/analytics services.
- The purchase follows Adobe's June acquisition ad campaign management software firm Neolane, and should bolster its Marketing Cloud ad tech suite.
- Google launched a similar service, called Tag Manager, last fall.
Jun. 27, 2013, 4:50 PMAdobe (ADBE) responds to Salesforce's (CRM) deal to buy ExactTarget in a big way, agreeing to purchase French ExactTarget rival Neolane for $600M in cash. Neolane, whose acquisition comes a year after Adobe paid $400M to buy online ad buying platform Efficient Frontier, develops software that lets businesses integrate offline and offline data to created automated ad campaigns; the company claims 400 customers. On top of ExactTarget, Neolane competes with Marketo (MKTO), Responsys (MKTG), and Oracle-acquired Eloqua. The company will be added to Adobe's Marketing Cloud unit, which posted 18% revenue growth and 25% bookings growth last quarter. | Jun. 27, 2013, 4:50 PM | 3 Comments
May 28, 2013, 1:43 PMAdobe (ADBE +1%) has acquired Ideacodes, a consulting firm focused on design/UI work for "smart applications, digital products and networked communities. The Ideacodes team will be added to Adobe's Creative Cloud unit, which the media/publishing software leader is now completely betting its future on. | May 28, 2013, 1:43 PM | Comment!
Dec. 21, 2012, 12:29 PMAdobe (ADBE -0.3%) paid ~$150M to acquire digital artwork/portfolio-sharing site Behance, a "well-placed source" tells GigaOm. TechCrunch points out Behance also handles the portfolio-sharing features of thousands of other sites, and that the company mentioned in May 20K projects were being added to its site every week. | Dec. 21, 2012, 12:29 PM | Comment!
Dec. 20, 2012, 5:43 PMAdobe (ADBE) is acquiring Behance, owner of a popular site for discovering and sharing digital artwork. Behance has over 1M members (many of them doubtlessly Adobe buyers), and complements Adobe's fast-growing Creative Cloud, which just received a big update. Like Autodesk, Adobe is trying to make social networking features a big part of its cloud migration efforts. (PR) (more) | Dec. 20, 2012, 5:43 PM | Comment!
Jul. 26, 2012, 6:20 PMMore on Brightcove's Q2: Total customers +10% Q/Q and +43% Y/Y to 4,697. The company expects 2012 revenue of $85.3M-$86M and EPS of -$0.44 to -$0.47, above a consensus $82M and -$0.48. Also, Brightcove announces it's acquiring Zencoder, provider of an online video encoding service, for $30M. ZenCoder's service leverages HTML5 rather than Adobe's (ADBE) Flash, has over 1,000 customers, and meshes well with Brightcove's video hosting service. BCOV +19.7% AH. (PR) | Jul. 26, 2012, 6:20 PM | 2 Comments
Nov. 30, 2011, 9:47 AMAdobe (ADBE), struggling to deal with soft Creative Suite sales and the slow demise of Flash, is working to bolster its ad technology offerings - recently singled out as a priority for the company. The latest proof comes via its acquisition of Efficient Frontier, a provider of online ad buying solutions across multiple platforms. Earlier this month, Adobe announced the purchase of video ad solutions provider Auditude. | Nov. 30, 2011, 9:47 AM | Comment!
Nov. 1, 2011, 3:03 PMAdobe (ADBE) has acquired Auditude, a provider of video ad management solutions for content providers. Much like a September product announcement, the deal is an attempt by Adobe to diminish the impact of HTML5's gradual displacement of Flash in the online video world, by offering a broader set of tools to its publishing customers. | Nov. 1, 2011, 3:03 PM | Comment!
Jul. 18, 2011, 8:15 AM
ADBE vs. ETF Alternatives
Adobe Systems Inc offers a line of software and services used by creative professionals, marketers, developers, enterprises and consumers for creating, managing, delivering, measuring, optimizing and engaging with compelling operating systems.
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