Under Armour (UA +0.2%) has landed the equipment contract for the University of Notre Dame, according to ESPN.
The high-profile endorsement has been with Adidas (ADDYY) since 1997.
Good news for Fighting Irish fans: Under Armour has a history of backing winners. Its biggest contract this year was with Auburn University which made it all the way to BCS Championship Game for football.
What to watch: Sterne Agee analyst likes the development, saying that he thinks the spend is already built into Under Armour's preliminary guidance.
Sports apparel sellers Nike (NKE -0.6%), Under Armour (UA -0.5%), and Adidas (ADDYY) spend over $250M a year to secure exclusive equipment contracts with the 20 largest college football programs, according to the Portland Business Journal.
The lavish budget of the companies for college football still pales in comparison to what endorsement deals cost on the professional side.
Under Armour was the lowest spender of the trio, but its top-sponsored team - the Auburn Tigers - will play in the BCS Championship football game next week to give it some nice exposure.
Alibaba expects to sell 30B renminbi ($5B) worth of goods today in celebration of "Singles Day" in China, which the online giant has managed to turn into by far the world's largest e-commerce discount event, even surpassing Cyber Monday in the U.S.
Major foreign multinationals have also been participating in the celebration - or lamentation - of "singlehood" by offering notable online bargains, including Nike (NKE), Adidas (ADDDF), Procter & Gamble (PG), Unilever (UL) and Samsung (SSNLF, SSNGY).
And why is it called singles day? Because November 11, or 11/11, has four 1s, or singles.
A new survey from Adobe Systems indicates the shorter period between Thanksgiving and Christmas could cost U.S. retailers $1.5B in lost revenue.
Though the calendar effect is dramatic this year, the convenient excuse which is likely to crop up in Q4 earnings calls masks some structural changes in retail.
What to watch: Mall traffic is down and promotional activity is higher as e-commerce accounts for a bigger chunk of total retail sales. With teenagers preoccupied with electronics instead of fashion, analysts think activewear could be the hot holiday category.
Related stocks: Nike (NKE -0.7%), Under Armour (UA -1.6%), Lululemon (LULU +0.7%), Athleta (GPS), Adidas (ADDYY), Gildan Activewear (GSX +8.6%).
A day after Nike unveiled its FuelBand SE smart bracelet, Adidas (ADDYY.PK -0.6%) unveils a smartwatch of its own. Priced at a loftier-than-rivals $399, the device will offer built-in GPS tracking, Bluetooth connectivity, and pulse-based heart rate tracking.
Unlike its competitors, Adidas' offering is a standalone device with its own flash storage for music and will lack smartphone integration, reports The Verge.
Peak Sports Products closed down 5.8% in Hong Kong trading after the giant Chinese sporting apparel seller warned H1 profit would decrease quite a bit from last year due to broad industry demand and stocking issues. On watch: Nike (NKE), Adidas (ADDYY.PK)