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Adidas Ag

6/20/2013, 4:32 AM ET

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Tuesday, June 18, 9:16 AM Adidas (ADDYY.PK) thinks sales of soccer-related products will rise to €2B ($2.7B) next year as the World Cup in Brazil drives demand. Nike (NKE) also is betting heavily on the global event - including a sponsorship of the popular national team from the host country. Sales of soccer apparel/gear is expected to be high enough in 2014 to also move the needle for Dick's Sporting Goods (DKS). Comment! [Consumer]
Tuesday, May 14, 8:17 AM Puma (PMMAF.PK) warns sales could fall 1% to 5% in 2013 after the retailer saw Q1 come in below expectations. The company says it will make a clean break from the strategy of its former CEO of 18 years as a focus on fashionable lifestyle products sputtered in Europe and China. Analysts don't think the weakness at Puma is a stark warning sign for Nike (NKE) or Adidas (ADDYY.PK). Comment! [Global & FX, Consumer]
Thursday, March 28, 9:57 AM Athletic apparel sales are hanging tough despite a downward blip in last week's report on retail sales, according to Hedgeye. The key point is that pricing indicators don't show a big ramp in promotional activity in the sector. Winners and losers: Nike (NKE +0.3%) is as dominant as ever while Adidas (ADDYY.PK) and Reebok continue to work on a turnaround. Meanwhile, Under Armour (UA +0.8%) is making slow and steady forward progress. Comment! [Consumer]
Thursday, March 14, 11:27 AM The game behind the game: Garish uniforms will be one of the topics of conversation during the NCAA basketball tournament this month as Adidas (ADDYY.PK), Nike (NKE -0.1%), and Under Armour (UA +1.3%) keep upping the ante in the bid to catch the most attention with uniform design. Soon-to-be unveiled uniforms created by Adidas will include loud-neon prints and camouflage shorts. The end game for the retailers is to see if a new must-have category can be opened up. 1 Comment [Consumer, Global & FX]
Thursday, March 7, 7:01 AM Adidas (ADDYY.PK) says it lost €273 ($356M) as its Reebok brand dragged down results. A large impairment charge the company took is tied to new growth assumptions for Reebok in North America, Latin America and Brazil. Sales rose 4% Y/Y to $3.37B ($4.39M) during the period with Europe still sputtering. An improved forecast for 2013 by Adidas for mid-single-digit sales growth and margin improvement could bode well for rival Nike (NKE). Comment! [Global & FX, Consumer]
Thursday, December 20, 2012, 1:30 PM Adidas (ADDYY.PK) says it will continue to work with more than 300 suppliers in China despite turmoil with workers over contract demands. The company has a sweeping plan to place 500 to 600 stores in lower-tier cities in the nation. Comment! [Global & FX, Consumer]
Thursday, November 8, 2012, 6:56 AM Adidas (ADDYY.PK) cuts its 2012 sales forecast to a high single-digit gain in sales after previously forecasting double-digit growth. It's been a sour year for the company with demand for Reebok shoes faltering and the National Hockey League lockout affecting sales. Comment! [Global & FX, Consumer]
Wednesday, November 7, 2012, 8:29 AM Adidas (ADDYY.PK) wins a court battle in Germany against Nike that will allow it to begin selling Primekit shoes again. Nike's temporary injunction banning sales in the country over allegations of patent infringement was overturned. Comment! [Global & FX, Consumer]
Friday, September 21, 2012, 8:45 AM Does the retrenching at Reebok (ADDYY.PK) set up Nike (NKE) to gain market share? The momentum could be going its way after it replaced Reebok as the official supplier of apparel for the NFL and the latest round of comments from Adidas execs point to a focus on margins over aggressive sales growth. Also below the radar: Nike has an association with Apple through its Nike Fuel Band that could get a shot in the arm with global iPhone 5 sales skyrocketing. 1 Comment [Consumer]
Friday, September 21, 2012, 7:54 AM Lululemon (LULU) could see more competitive pressure with Adidas (ADDYY.PK) indicating that it wants to jump into the yoga pants game. More broadly defined as womens active wear, the category is the fastest growing in the apparel sector and has caught the eye of both Gap and Target. Comment! [Consumer]
Friday, September 21, 2012, 6:51 AM Adidas (ADDYY.PK) cuts its forecast for 2015 sales of its Reeboks brand to €2B from €3B after seeing sales slump in the current year. The company expects growth in its Adidas brand and golf business to offset the weakness at Reebok. Shares down 1.5% in Frankfurt trading. Comment! [Consumer, Global & FX]
Thursday, September 13, 2012, 10:33 AM Is Adidas (ADDYY.PK) back in the game? Susquehanna thinks so, lifting its rating on the German company to Positive from Neutral with significant market gains forecast for the U.S., Eastern Europe, and China. On the flip side, shares of rival Nike (NKE -2.2%) are back to double-digit trading value after Citi cut the firm to Neutral. The Street seems to be gaining consensus that valuation was getting a bit too frothy on the name based on the sluggish global economy. Comment! [Global & FX, Consumer]
Monday, August 20, 2012, 11:14 AM The neon yellow "volt" footwear from Nike (NKE -0.3%) prominently displayed by athletes at the Olympics stole the show from official IOC sponsor Adidas (ADDYY.PK), and could lead to a better-than-forecast surge in sales. The company has a knack for poaching Olympics with its design and marketing wizardry, but may take the easier route of officially sponsoring the Sochi 2014 Winter Games or Rio 2016 Summer Games. 1 Comment [Consumer, Global & FX]
Friday, June 22, 2012, 6:39 AM Adidas (ADDYY.PK) looks to its Reebok unit to help it grow sales, with its tie-in to the Crossfit fitness regime seen as a key driver. The company recently lifted its outlook for sales of soccer merchandise, as demand has been pushed higher with the European championship soccer tournament raging on. Comment! [Consumer]
Thursday, June 14, 2012, 7:25 AM Adidas (ADDYY.PK) plans to limit European online sales on sites such as Amazon and eBay starting in 2013. A spokesperson for the company says that by limiting sales to its own site and retail partners it can ensure products are displayed appropriately. Comment! [Global & FX, Consumer]
Thursday, May 31, 2012, 9:13 AM Shares of Nike (NKE) move up 1.0% premarket in the wake of an announced plan to divest itself of the Cole Haan and Umbro brands. The speculation on who the buyer may be is raging, with Adidas (ADDYY.PK) and Wolverine Worldwide (WWW) getting bandied about as possible chasers. Comment! [Consumer]