Seeking Alpha

adidas AG ADR (ADDYY)

  • Yesterday, 9:43 AM
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) appears to be sticking to a measured response to the company's recent struggles.
    • Financial Times notes the German sports apparel seller is speeding up its ability to put new products in stores and refining its marketing message - instead of making drastic moves like selling Reebok or axing CEO Herbert Hainer.
    • Adidas was dealt a new wildcard this morning with it a major World Cup sponsor after FIFA officials were arrested in a major corruption scandal. Soccer is a sport where Adidas maintains a healthy advantage over upstart Under Armour.
  • Tue, May 19, 1:51 PM
    • Skechers (SKX +4.5%) passed Adidas (OTCQX:ADDYY, OTCPK:ADDDF) to become the 2nd largest athletic U.S. footwear seller, notes the WSJ.
    • The company's 5% market share topped the 4.6% from Adidas as well as the held by 4% share held by Asics (OTC:ASCCF, OTCPK:ASCCY) and New Balance.
    • Nike (NKE +0.1%) holds a commanding market share position of 62%.
    • Shares of Skechers are up 92% YTD, while Nike is +9.1% to outpace the S&P 500.
  • Wed, May 13, 1:50 PM
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) is considering a fast-fashion approach to managing inventory, according to the Business of Fashion
    • The fast-fashion model, initiated first on a broad scale by Zara, involves quick turnaround of new styles to adapt to shifting consumer tastes and market conditions.
    • The rise of athleisure has seen Adidas pressured by new rivals such as Gap and H&M that can sometimes enter categories faster than it can.
    • Adidas will use teen label NEO to test the new fast-fashion initiative.
    | Comment!
  • Tue, May 12, 10:51 AM
    • NPD data indicates strong demand was seen across the athletic and activewear categories in Q1.
    • Athletic footwear growth :Men's +6%, Women +7%, Children +8%.
    • Athletic footwear market share: Nike 62%, Skechers 5%, Adidas 5%, Asics 4%.
    • Activewear growth: Men +6%, Women +9%, Children +15%.
    • Activewear market share: Nike 13%, Under Armour 6%, Adidas 3%, Hanes 3%.
    • Related stocks: NKE, SKX, OTCQX:ADDYY, UA, HBI, FINL, FL.
  • Tue, May 12, 6:47 AM
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) CEO Herbert Heiner says the hiring of Perella Weinberg Partners is designed to help protect against potential moves by activist investors.
    • The advisory firm will update the German company on the intentions of Adidas stakeholders.
    • Hedge funds are reportedly interested in taking a stake in the company with an intention of rattling the cage.
    | Comment!
  • Tue, May 5, 10:20 AM
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) reports sales rose 9% to €4.083B ($4.556B) in Q1 on a currency-neutral basis.
    • Sales in Europe +11% to €1.143B ($1.276B).
    • Sales in North America +7% to €591M ($659.6M).
    • China was a bigger contributor during the quarter with the region seeing sales growth of 21% to €597M ($666.45M).
    • Reebok sale were up 9% as training and studio products showed strong demand.
    • Net profit came in at 221M ($246M) vs. €234M consensus estimate.
    • Adidas earnings press release (.pdf)
    | Comment!
  • Mon, May 4, 6:56 AM
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) won't sell Reebok, CEO Herbert Heiner tells a German publication.
    • The WSJ reported last fall that a $1.9B bid from a consortium of investors was in the works.
    • "Everyone knows fitness is the ultimate trend, and Reebok is the right brand. So why should we dispose of it now," said a confident Heiner.
    | Comment!
  • Sat, May 2, 2:00 PM
    • There's a vibrant rally ongoing with shoe stocks as some stars align for the sector.
    • Analysts have cited a consumer trend toward a higher spend in the category amid positive macroeconomic factors, while some relief with input costs (rubber) and foreign exchange swings (labor) has helped with margins.
    • Mark down athleisure and brand-loyal millennials as two other positive factors for shoe sellers.
    • The U.S. retail sneaker market is now worth close to $28B, according to Sneakernomics.
    • SportsOneSource pegs the international market at $55B and growing briskly.
    • In what could also be considered a sign of a strong retail segment, designer basketball shoes even have a sizzling secondary market.
    • The list of shoe companies - retail level and wholesalers - with shares that have outperformed the S&P 500 and the S&P Retail ETF over the last 90 days includes Columbia Sportswear (NASDAQ:COLM), Deckers Outdoor (NYSE:DECK), Nike (NYSE:NKE), Foot Locker (NYSE:FL), Crocs (NASDAQ:CROX), Steve Madden (NASDAQ:SHOO), Brown Shoe (NYSE:BWS), Skechers (NYSE:SKX),  Finish Line (NASDAQ:FINL), Shoe Carnival (NASDAQ:SCVL), and Wolverine Worldwide (NYSE:WWW).
    • Under Armour (NYSE:UA) and Adidas (OTCQX:ADDYY) are also ahead of market averages over the same three-month period.
    • If an ETF of the shoe stocks listed above existed, it would have doubled up the return of the S&P 500 Index since January.
    | Comment!
  • Thu, Apr. 30, 11:13 AM
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) is partnering with Spotify on a running app for iOS which will identify the proper song to play for a runner based on stride rate.
    • The app will also have the usual sort of performance tracking capabilities.
    • Adidas is behind Nike which has a gigantic community built up for its running app and Under Armour with its recently-acquired mobile properties.
    | Comment!
  • Wed, Apr. 29, 7:44 AM
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) signs a new sponsorship deal with the Bayern Munich soccer club.
    • The value of the deal is around €900M ($988M), sources tell the WSJ.
    • The extension is somewhat interesting considering Adidas CEO Herbert Hainer is a native of Munich and a board member of the soccer club.
    • Hainer has taken a fair amount of criticism for the German company losing ground to Nike and Under Armour.
    • Recently, Adidas took itself out of the running for the highly-coveted NBA sponsorship contract.
    | 1 Comment
  • Tue, Apr. 7, 8:36 AM
    • Raymond James downgrades Adidas (OTCQX:ADDYY, OTCPK:ADDDF) to an Underperform rating from Market Perform.
    • The analyst community has been largely negative on Adidas due to its stumbles in the U.S.
    • An investor presentation late last month hasn't restored confidence in Adidas CEO Herbert Heiner.
    • Previously: Adidas issues guidance update (Mar. 26 2015)
    | Comment!
  • Mon, Mar. 30, 2:15 PM
    • David Abeles is appointed the CEO of TaylorMade Golf to replace Ben Sharpe.
    • TaylorMade Golf saw sales fall 28% in 2014 to €913M ($988M).
    • The sporting goods seller is a subsidiary of Adidas (OTCQX:ADDYY, OTCPK:ADDDF).
    | Comment!
  • Thu, Mar. 26, 9:40 AM
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) projects net income will increase 15% Y/Y through 2020.
    • Revenue is seen rising at a high single-digit rate over the period.
    • The German company also set a target range of 30% to 50% for the payout of dividends from profits.
    • Adidas PR
    | Comment!
  • Tue, Mar. 17, 2:45 PM
    • Under Armour's (UA +1.7%) increased presence in basketball is on display this week with the company's logo on the uniforms of six different teams in the NCAA college basketball tournament, compared to just one a year ago.
    • Nike (NYSE:NKE) has 48 teams in the tournament - including two wearing the Jordan Brand logo - compared to 45 last year. The company is in good shape with three of the four top seeds wearing the swoosh.
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) is down to 11 teams from 18 a year ago.
    • Berkshire Hathaway property Russell Athletic landed three teams in the Big Dance vs. four a year ago.
    • Previously on Under Armour and basketball.
  • Mon, Mar. 16, 12:48 PM
    • Adidas (OTCQX:ADDYY, OTCPK:ADDDF) says it won't bid on renewing a supplier deal with the NBA when its current contract with the league runs out after the 2016-2017 season.
    • The development leaves Nike (NYSE:NKE) and Under Armour (NYSE:UA) as the two companies likely to make an aggressive play to land the high-exposure NBA deal.
    • The decision from the German company could tip off it will focus in different areas in the U.S. after it lost considerable basketball market share over the last few years.
    • Previously: Intense bidding expected on next NBA contract (Mar. 11 2015)
  • Wed, Mar. 11, 10:18 PM
    • There's some intrigue building over which sports company will land the next contract to sponsor NBA uniforms and other apparel.
    • Major player #1: Adidas (OTCQX:ADDYY, OTCPK:ADDDF) paid $400M in 2006 to secure the rights through the 2017 season, a mark that could be blown away in the next round of bidding. Despite the expected hefty price tag, the German company's struggles in the U.S. raises the importance of the NBA contract.
    • Major player #2: Nike (NYSE:NKE) is likely to play to some strong defense to protect its formidable basketball shoe market share. Analysts think the Swoosh could use a broad NBA partnership as a complement to the Jordan brand which is showing its age a bit.
    • Major player #3: Under Armour (NYSE:UA) is looking to build basketball momentum after scoring a well-timed Stephen Curry partnership and shoe introduction. At last count the sport only accounted for 1% of UA's revenue.
    • Citigroup notes the NBA's growing international presence makes the contract even more valuable to growth-minded sports apparel sellers.
Visit Seeking Alpha's
ADDYY vs. ETF Alternatives
Company Description
adidas Group designs, develops, produces and markets a range of athletic and sports lifestyle products.
Industry: Apparel Stores
Country: Germany