- Over the past few years, Alaska Air Group has been focusing on reducing its operating costs.
- The overall restructuring that was taking place in the airline industry in general led to Alaska losing its core strength; its cost advantage.
- Alaska’s non-fuel costs, for the 12-month period ended June 30, were 7.58 cents which is an 18% decrease from 2009.
- Alaska’s mainline passenger yield has also managed to increase from $0.128 in 2010 to $0.134 in 2012. However, it fell to $0.133 in 2013 but is expected to increase.