- Avon entered the battle over the legality of Herbalife and other MLMs when it publicly resigned from the Direct Selling Association. The finger will soon be pointed back at Avon.
- Avon's charge that the DSA "code of ethics" is flawed or inadequate is backed by the code's evasive wording on pyramid schemes and by the prosecutions of some DSA members.
- Key elements of legality include full disclosure and a fair business proposition. Avon's record of disclosure and its focus on recruiting raise the same questions now being directed at Herbalife.
- Avon's adoption of MLM in 2005 has resulted in massive recruiting, but declines in revenue, a disastrous MLM acquisition and near collapse in China. Avon does not do MLM well.
- Avon's claim to economically support women mirrors Herbalife's to Latinos. A day of reckoning is coming for Avon to show the full record of women investors in its "income opportunity".