Big 5 Sporting Goods: Do Not Underestimate The Threat From Dick's Sporting Goods
- DKS expansion to California is a material threat to BGFV with the power to undercut BGFV's earning by 50%.
- DKS will not be interested in acquiring BGFV.
- BGFV does not have the economies of scale and financial strength to fight against DKS.
- The decline in planned new stores shows the difficulty BGFV faces to build profitable new stores.