Key Things To Watch In Baidu's Q1 '14 Earnings Report
- Mobile search is now Baidu's strategic focus. Investors should pay special attention to updated metrics on mobile revenue contribution and user base of Baidu's mobile apps.
- Baidu's 2014 guidance implies net margin will shrink by 10.6 percentage points this year. Q1 '14 profit margins should be compared with Q1 '13 numbers to evaluate whether Baidu outperforms this guidance.
- Investors should also look for updates on location-based services, consumer products, and international operations.