Body Central: High Risk, Very High Reward Potential
- I believe BODY is worth $1.60 with today's information based on a heavily discounted expected value (EV) calculation.
- BODY is approximately halfway through a major turnaround and is operating in a very competitive (young adult female) retail segment.
- In a recovery to 2012 metrics, BODY is worth $9-12. I believe this has an approximately 20% chance of occurring.
- This is an extremely risky turnaround play with a greater than 50% chance of bankruptcy within the next 18m.