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BOX
Box - Pending

4/19/2014, 11:10 PM ET
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  • These Numbers Show That Box CEO Aaron Levie Is A Genius
    Tien Tzuo Thu, Apr. 17 14 Comments

    Summary

    • Most investors don't understand the subscription-based, recurring revenue business model of software-as-a-service (SaaS) companies.
    • Annual Recurring Revenue (ARR) is a key metric for subscription businesses and a critical indicator of a company's health, but accounting rules don't recognize it.
    • Box CEO Aaron Levie has built a growing, profitable SaaS company. He's a true genius - and this article explains why.
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