These Numbers Show That Box CEO Aaron Levie Is A Genius
- Most investors don't understand the subscription-based, recurring revenue business model of software-as-a-service (SaaS) companies.
- Annual Recurring Revenue (ARR) is a key metric for subscription businesses and a critical indicator of a company's health, but accounting rules don't recognize it.
- Box CEO Aaron Levie has built a growing, profitable SaaS company. He's a true genius - and this article explains why.