CBS Banking On 'NFL Thursday Night Football' To Crush Competition This Fall In More Ways Than One
- Football on TV is big business and this fall the NFL is teaming with CBS for a slate of Thursday primetime games.
- CBS needed the ratings bump believed to accompany the games the least of all its rivals but bid to gain even more of a competitive advantage.
- Football and live sports in general are DVR proof and present a major obstacle to those relying just on streaming services to see their favorite shows.
- The network is banking on a lot of money on this partnership and many expect it to heavily profit from the deal despite a few potential risks.