What Will Drive Colgate Palmolive's Results In H2 '14?
FNF Solutions • Yesterday, 8:42 AM
- Colgate dominates the toothpaste market share of the world with a 40% share. Its toothbrush categories capture 33% of the market, while mouthwash categories secure 17% of the market.
- The company has plans of launching the Colgate Enamel Health Toothpaste in order to strengthen its position in the market.
- Financial results for the second quarter were stable and showed improvement over the prior year’s second quarter results.
- The launch of the new toothpaste could ensure that Colgate keeps a hold onto its market share and results in the future are expected to improve.