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General Discussion on CLK
Is this a buy or a sell? ReplyInvesting in Consumer Packaged Goods: A Global View [view article]
Howard- I found you on CPG Google Alert. Interesting insight on how innovation processes must continue to be emphasized in the CPG slowdown- particularly the idea of consumers more easily "deflecting" to private labels if innovation slows. Good strategy- what tactics/projects would enable this? PLM and/or marketing projects? Any examples that you can think of especially from the best companies? I'm going to post/link on this in my blog projectmanagement411.c... ReplyInvesting in Consumer Packaged Goods: A Global View [view article]
Great article, thank you Reply