Feb. 6, 2014, 8:10 AM
- KeyBanc raises its price target on Green Mountain Coffee Roasters (GMCR) to $150. The investment firm is being listened to after calling out just two months ago the potential for a Coca-Cola partnership with GMCR. Shares of GMCR are up 43.7% premarket to $115.50 - a level last seen in 2011.
- The deal is a positive for Coca-Cola (KO) as it refreshes its ability to enter a new category with growth potential, says Stephanie Link. If there's a concern, it's with Coca-Cola bottlers (CCE, COKE, KOF) who now have a risk to profitability.
- Shares of SodaStream (SODA) have recovered nicely from their initial plunge following the KO-GMCR news and are now off only 2.9% premarket. There's plenty of speculation that PepsiCo (PEP) will be tempted to match Coca-Cola's move into home beverage systems with a SodaStream deal.
- No panic with Starbucks (SBUX), +0.4% premarket, as analysts see the company's comfortable relationship with GMCR unaffected.
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