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salesforce.com, inc. (CRM)

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  • Jun. 25, 2012, 6:36 PM
    Salesforce.com (CRM) is acquiring Thinkfuse, a developer of software for processing and sending out status reports. The purchase is the latest in a string of large and small acquisitions for Salesforce, as it evolves from being a mere sales-force automation software provider into an front-end application software giant.
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  • Jun. 18, 2012, 7:02 PM
    Salesforce.com (CRM) is acquiring ChoicePass, developer of a cloud HR product that allows employees to track corporate rewards and incentives. ChoicePass will be shutting down on June 30, which suggests the move is an "acqui-hire." Salesforce introduced a comprehensive cloud HR solution in March.
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  • Jun. 15, 2012, 6:07 PM
    Salesforce.com (CRM) is on the verge of becoming the world's top CRM software vendor, if IDC's estimates are right. The firm believes Salesforce had a 9.5% share of the CRM market in 2011, compared with 11% for Oracle (ORCL) and 9.9% for SAP. Given Salesforce is growing much faster than the 11.2% rate IDC believes the entire CRM market grew at in 2011, taking the top spot is likely just a matter of time. Oracle has made a string of acquisitions (I, II) to better compete with Salesforce.
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  • Jun. 14, 2012, 12:39 AM
    Microsoft (MSFT) is reportedly in talks to buy Yammer, a top provider of private enterprise social networking sites, and could end up paying over $1B. Yammer would join an extensive list of Microsoft solutions that enable business collaboration, including SharePoint, Exchange, Lync, and Skype. Jive Software (JIVE), which competes with Yammer and has already been the subject of M&A speculation, could trade higher on the report. Salesforce.com (CRM) also competes with Yammer via its Chatter product. (previous)
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  • Jun. 12, 2012, 5:49 PM
    Facebook (FB) goes after those criticizing the effectiveness of its ads with a study co-developed with comScore (previous) that trumpets the effectiveness of social media marketing. Among the study's claims: Starbucks and Target customers increased their respective purchase frequencies by 38% and 21% after seeing company messages in their news feeds. Social media marketing software providers such as CRM, ORCL, and CTCT are doubtlessly pleased to see the free PR.
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  • Jun. 12, 2012, 5:10 PM
    LivePerson (LPSN) has acquired Look.io, provider of a cloud-based customer support platform for mobile apps, for an undisclosed sum. Look.io's solutions complement LivePerson's PC-based cloud customer support offerings, and could help the company fend off tough competition from Salesforce.com's (CRM) Service Cloud and Desk.com, and Oracle-acquired (ORCL) RightNow.
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  • Jun. 6, 2012, 6:14 PM
    Oracle (ORCL) makes its anticipated cloud services announcement. The company is not only rolling out cloud versions of ERP and CRM apps (fresh competition for CRM, N, CSOD, and others), but also cloud-based database, app development, and analytics services. The breadth of Oracle's offering makes it a rival to Amazon Web Services (AWS) and Microsoft's (MSFT) Azure as an infrastructure platform. Larry Ellison boasts Oracle's superior security gives it an edge over AWS.
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  • Jun. 5, 2012, 9:34 AM
    Oracle (ORCL) continues its social media software M&A spree by acquiring Collective Intellect, a developer of cloud-based tools that allow companies to monitor and respond to Facebook/Twitter conversations. The deal comes shortly after Oracle reached a deal to buy social media marketing firm Vitrue, and just a day after Salesforce.com (CRM) made its purchase of Vitrue rival Buddy Media, which Oracle took a look at, official.
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  • Jun. 4, 2012, 7:11 PM
    Salesforce.com's (CRM) purchase of Buddy Media marks the latest step in the company's efforts to create a fully-fledged front office cloud software suite, thinks ZDNet's Dennis Howlett. He adds the acquisition comes at a time when surveys indicate strong interest in many types of CRM solutions, and enterprises are starting to show more interest in CRM apps, which are focused on revenue growth, relative to ERP and other back-office apps, which are focused on cost-cutting.
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  • Jun. 4, 2012, 12:41 PM
    Google (GOOG) is set to launch a new small business marketing solution that leverages Google+, Offers, Wallet, and other products. By doing so, Google hopes to grow its share of the $21B+ market for local digital ad spending, and better monetize the 20% of searches that are for local info. Google's efforts represent fresh competition for Yelp (YELP -8%), Groupon (GRPN -8.3%), and Facebook (FB -3.4%), and perhaps also social media marketing firms such as BV and CTCT. (earlier)
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  • Jun. 4, 2012, 6:31 AM
    Salesforce.com (CRM) agrees to acquire social media marketing company Buddy Media for about $689M in cash and stock, with the deal expected to close in Q3. CRM -2.1% premarket. (PR)
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  • Jun. 1, 2012, 12:33 PM
    Oracle's (ORCL) purchase of Vitrue and Salesforce.com's (CRM) reportedly pending acquisition of Buddy Media are questionable moves given Madison Ave.'s long history of crushing upstarts trying to "disrupt" it, argues Jim Edwards. Also, there are still big question marks about the effectiveness of social media ads; Facebook could turn into a direct competitor; and Oracle and Salesforce's enterprise software focus could trip the companies up. Edwards' concerns are also relevant to BV and CTCT.
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  • May. 31, 2012, 10:06 AM
    In addition to promising new cloud apps on June 6, Larry Ellison claimed at his D10 talk (video) that Oracle (ORCL) took a look at Buddy Media, which is reportedly set to be acquired by Salesforce.com (CRM), before deciding to buy Vitrue instead. He also raised eyebrows by boasting Oracle's growing high-end server business made it the Apple of the enterprise world, and stating H-P (HPQ) "should have left Leo [Apotheker] in Mongolia."
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  • May. 29, 2012, 6:31 PM
    Salesforce.com (CRM) has agreed to acquire Buddy Media, a provider of social media marketing software/services, for more than $800M, Peter Kafka reports, while adding Salesforce beat out a Google (GOOG) offer in the process. The news comes six months after Salesforce rolled out its Social Marketing Cloud product, the result of its $326M acquisition of Radian6, and comes a week after Bazaarvoice (BV) and Oracle struck deals (I, II) to acquire companies in the space.
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  • May. 25, 2012, 10:26 AM
    Salesforce.com (CRM +1%) rises a little on an upgrade to Outperform from Oppenheimer. The firm strikes a bullish tone on the enterprise cloud software space in general, and praises its favorites in the group for having "disruptive technologies." It also sees the flurry of M&A activity witnessed in the space over the last year continuing. Other recommended names: CNQR, KNXA, CTCT, DWRE, CARB, and (though cloud is only a small % of its sales) ORCL.
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  • May. 22, 2012, 1:10 PM
    Looking to win over enterprises worried about handing major contracts to a cloud software vendor, Salesforce.com (CRM) is expanding its partnership with Accenture (ACN). As part of the deal, the companies will cooperate on R&D, and create "Cloud Centers of Excellence" in North America and Europe. Separately, Salesforce is introducing instant messaging capabilities for its Chatter business social networking software, which competes with JIVE's offerings. (earlier)
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Company Description
Salesforce.com Inc provides enterprise cloud computing solutions, offering social and mobile cloud apps and platform services, as well as professional services to facilitate the adoption of its solutions.
Sector: Technology
Country: United States