Tuesday, April 23, 12:04 PM
Salesforce (CRM +2.5%) integrates its offerings a little more by launching Social.com, an app for its Marketing Cloud platform for creating/managing social media ad campaigns. The product, which Salesforce claims is the first solution to integrate social media advertising and monitoring, complements the monitoring tools acquired from Radian6, and the publishing tools it acquired from Buddy Media. Salesforce, which competes with ORCL and CTCT in this space, also promises integration with its flagship CRM software. The announcement comes after Marc Benioff outlined plans to integrate Chatter with Salesforce's CRM software.
Wednesday, February 20, 4:06 PM
Constant Contact (CTCT -3.8%) closes with a decent loss after SA Pro author Nicholas Pardini argues the company faces tough e-mail marketing competition on the high-end from Amazon's Sendy newsletter app, and on the low-end from MailChimp. Whereas Sendy only carries a $40 up-front fee and Mailchimp is free for sub-2K e-mail lists, CTCT charges high-volume clients $75/month and low-volume clients $30/month. Also: social media marketing rival Salesforce (CRM) announced a new Twitter ad platform today.
Comment![Tech, On the Move, Quick Ideas]
Thursday, January 31, 4:10 PMConstant Contact (CTCT): Q4 EPS of $0.17 beats by $0.01. Revenue of $66.3M (+15.2% Y/Y) beats by $0.89M. Shares +0.5% AH. (PR)
Comment![Earnings, Breaking News]
Monday, November 12, 2012, 1:12 PM
ExactTarget (ET -11.4%) has fallen to new post-IPO lows today. Shares barely moved on Friday after the company delivered a Q3 beat, but it's worth noting online marketing software peers Responsys (MKTG -3%) and Constant Contact (CTCT +2.5%) were hammered (I, II) following their own Q3 reports, and that ExactTarget fell in sympathy each time.
Comment![Tech, On the Move]
Friday, October 26, 2012, 1:19 PM
Constant Contact (CTCT -25.6%) is having an awful day after delivering its Q3 report, and is taking down online marketing software peers in the process. MKTG -3.2%. ELOQ -1.6%. ET -2.5%. BV -1.7%. While results weren't bad, Q4 guidance for revenue of $65.2M-$65.5M and EPS of $0.14-$0.16 fell short of a consensus of $67.5M and $0.18. During its earnings call, CTCT blamed a failure to convert trial users of its e-mail marketing software, and said it's making sales changes in response.
1 Comment[Tech, Earnings, On the Move]
Thursday, October 25, 2012, 4:29 PMConstant Contact (CTCT): Q3 EPS of $0.20 beats by $0.05. Revenue of $63.8M (+17% Y/Y) in-line. Shares -8.1% AH. (PR)
1 Comment[Earnings, Tech, On the Move]
Tuesday, July 31, 2012, 4:53 PM
Google (GOOG) has acquired Wildfire, a provider of solutions that help advertisers manage social media activity. The price tag is reportedly around $250M. Oracle and Salesforce.com have also bought startups in this space, evidence tech companies are bullish on Facebook (FB) ad spending even if Wall Street still has doubts. Google's purchase allows its growing display ad unit to cross-sell social media ads. Constant Contact (CTCT -5.3%), another player in this market, fell sharply.
1 Comment[Tech, M&A]