A study by location analytics firm Placed gives some insight into the grocery store shopping behavior and spending decisions of a key customer segment - the army of mothers that can make-or-break consumer brands.
Mothers were found to be 41% less likely to visit specialty grocery store Whole Foods Market (WFM) as the group opted for chains such as Kroger (KR), Aldi, Food Lion (DEG), and Hy-Vee. The implication could be strong for brands looking to sell directly to moms.
The data also revealed that mothers shopping at Kroger and Safeway (SWY) preferred the websites of the grocers, while moms pushing carts down the aisle at Publix (PUSH) were more likely to scan barcodes and QR codes.
The dollar store group (DG, FDO, DLTR) was also a much larger focus by moms than the national average for consumers.
A brutal weekly reading on store sales from ICSC-Goldman is directly attributable to winter storms and "statistical noise" from the end of the year.
Sales fell over 5% on the year-over-year comparison.
The research firm notes that the frigid weather has cut across retail except for grocery stores (KR, SVU, SWY, DEG, IMKTA) and online sellers (OSTK, NILE, BIDZ, AMZN) which saw sales levels hold up during the week.
Family dining restaurants (CAKE, RRGB, IRG, DIN, DENN, CBRL) saw traffic slow to a crawl due to the winter weather slam.
Delhaize (Baa3/BBB-) DEG - will pursue acquisition opportunities and reiterates 2010 forecast. Expect more of this activity going forward.
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Delhaize Group SA is a food retailing company. Its primary store format consists of food supermarkets. Its store network also includes other store formats such as proximity stores, cash and carry and specialty stores.