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- Why Online Video Business Is a Joke
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Why Online Video Business Is a Joke [view article]
Tedstr has made a number of valid point. Ash's analysis make sense, but would like to assess his detailed US $100m proposal to see how WatchMojo.com can help build a real monitize online video business. $100m equity implies a valuation of over $1.5 billion, and that remains hard to justify in terms of Tedstr's technical drawbacks, etc. ReplyWhy Online Video Business Is a Joke [view article]
So complicated.The simple reality is that TV advertising, that is the real big money in TV advertising, is all about brand and image. It is not about Google, lead generation, DR marketing (though there is some of that on the low end), targeting etc and the other parlour tricks of the web business. Video is about big time brand building.
When you are in that business you must have quality trusted environments and engaged users and reliable technology. Online video has none of that. Except for a few young demographic brands, the real money will not be playing with YouTube or any of the other user generated (READ: free and low cost) stuff.
Add to that that, video just doesn't fit well with the online experience. Online is forward leaning, TV is lean back. How many online video screens have you clicked away from because you just don't want to wait for the load up?
Add to that Google is not about branding. It's not in their DNA.
Online video will take a couple of billion away from traditional TV, enough to make them very nervous for the next few years, but ultimately it will be a side show. Reply
Where Is the Online Video Advertising Revenue Going? [view article]
One wonders if big and small companies can work together to outsmart and compete with and break the greedy, mightly titanic cartel that suffer from the growing Internet click fraud and cluttered content. Read how, for example, Yahoo protects online fraudsters and locks out legal ethical experts... link here tyneham.blogspot.com ReplyWhy Online Video Business Is a Joke [view article]
nice article...have a look at blinkx...they seem to do a great job lately...they are the big name in online video search now... Reply
Where Is the Online Video Advertising Revenue Going? [view article]
I could talk about all the things that blinkx seem to be doing all day, but I dont want to bore you all. It does seem to be the next big thing in Video. Newscorp, Google, and Microsoft have all been rumoured to be viewing it as a possible takeover target recently.This article talks about the blinkx Content Correlation Engine and how it allows media companies that today attract some of the largest and most profitable online audiences to automatically match textual and video assets on every single page of their websites, seamlessly morphing readers into viewers, in order to drive massively increased revenues
www.reuters.com/articl...
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Where Is the Online Video Advertising Revenue Going? [view article]
Doug,Its been reported that blinkx have been getting CPM's above $60 for ads run against content like ITN news clips, and this deal was recently extended.
Blinkx have deals with hundreds of others ites that want to monetize their content, it may be worth you getting in touch with them? see the partners they have here: www.blinkx.com/partner...
and see this article below:
SAN FRANCISCO, CALIF. – July 2, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that it has won an extension contract that will augment the scope of its advertising partnership with ITN, one of the world’s leading news and multimedia content companies. Under the terms of the new agreement, ITN will use AdHoc, blinkx’s patented contextual advertising platform for online TV and video, to serve advertisements on the ITN website and its syndication partner sites, including Bebo.
Through AdHoc, ITN has already been effectively monetizing its premium news content on the blinkx.com network for over six months. During this time, ITN achieved a significantly better return, greater search volume, and higher monetization through blinkx than through other syndication partners.
AdHoc uses blinkx’s patented speech-to-text transcription and visual analysis technology to understand video content more thoroughly and effectively than any other service today, and can therefore dynamically place the most pertinent advertising against it. The AdHoc platform offers media companies and advertisers a unique value proposition -- video advertising which combines the emotive power of TV promotion, with the relevance and utility of contextual search advertising.
The confluence of ITN’s premium TV content, blinkx’s extensive syndication network, and AdHoc’s uniquely powerful targeting capabilities was a formula for success. By extending its partnership with blinkx, ITN aims to achieve similar returns by leveraging the AdHoc platform to deliver contextually relevant video advertising on its own website and across its distribution partner sites.
“We’re thrilled to be broadening our relationship with ITN,” said Suranga Chandratillake, founder and CEO of blinkx. “News content is one of the most popular categories of online video and there’s clearly a tremendous opportunity for monetization. The success of our partnership with ITN is evidence that the blinkx AdHoc platform is a uniquely powerful solution for online video advertising today.”
“We’ve been delighted with the results of our partnership with blinkx and are looking forward to implementing the AdHoc technology on our site,” said Nicholas Wheeler, managing director, ITN On. “blinkx AdHoc has proven that it can achieve significant monetization of our content, effective marketing for advertisers and, most importantly, a useful, non-disruptive experience for our audience.”
As a pioneer in video search technology, blinkx has built a reputation as the most effective way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches. Reply
Where Is the Online Video Advertising Revenue Going? [view article]
Blinkx is becoming an increasingly significant player, lots of ads can be seen on their channels on blinkx.comThis is worth a read for some background on blinkx, but there is a lot more to blinkx than Red Label, for example Ad Hoc and BBTV:
AN FRANCISCO, CALIF. – JULY 16, 2008 - blinkx, the world’s largest and most advanced video search engine, today announced the availability of blinkx Red Label, a complete, flexible solution that enables customers to harness the Video Web and capitalize on the thriving online video advertising market. Under the terms of a Red Label agreement, blinkx will deploy and power its patented video search technology on customers’ sites, delivering new revenue through advertising. Implementing blinkx Red Label is fast and free of charge, and gives customers access to the largest and most diverse index of video on the Web, as well as blinkx’s industry-leading search technology.
With the ubiquity of broadband, consumers today want and expect video to be part of their online experience; blinkx Red Label enables customers to incorporate rich media into their Web sites, enhancing the user experience and appeal of the site, while increasing its potential for monetization. The solution leverages blinkx’s patented, award-winning video search technology, and draws on the 26 million hours of premium video content in the blinkx index.
blinkx Red Label is an end-to-end solution that will be offered in two tiers based on the size of the portal or Web site: one for larger customers that will involve blinkx services, and the other a self-service portal for smaller sites.
“Whether you’re launching a new Web site, or want to integrate rich media into an existing site, blinkx Red Label delivers a complete solution for your video needs,” said Suranga Chandratillake, founder and CEO, blinkx. “We offer immediate, up-to-date access to the Web’s largest index of top quality video in addition to the world’s most powerful video search technology, with fast, easy integration.”
Unlike other search engines that attempt to repurpose technology built for the Text Web, blinkx uses a unique combination of patented conceptual search, speech recognition and visual analysis software to find and qualify online video more effectively than any other service today.
Benefits of blinkx Red Label
Fast, Easy Integration: There are no setup or professional services fees to deploy blinkx Red Label, and the average implementation takes just three hours. There are two available models for implementation:
• Fully Hosted: search results are hosted at blinkx.com, with the look-and-feel of the customer’s site
• XML: provides customers with complete control over display and on-page integration
Broad Flexible Functionality: A broad range of functionality enables customers to integrate blinkx Red Label in a variety of ways to best serve their site’s design and purpose. From advanced sorting and filtering features, including language and family filters, to innovative display and integration options, such as the unique blinkx Video Wall, blinkx Red Label can be customized to meet customers’ needs.
Instant Monetization: Online Video Advertising is the fastest growing segment of online advertising. Forrester Research predicts the market will reach $7.2 billion by 2012. blinkx Red Label enables customers to maximize revenue by using their own ads or ones delivered by blinkx. Highly targeted advertising can be delivered in a variety of innovative, user-friendly formats which yield a high CPM.
Complete: With access to 26 million hours of content from a wide range of sites across the Internet, blinkx Red Label delivers the most comprehensive, most current and most accurate Web video index in the world. blinkx’s 350 content partners include top tier media companies and premium niche content producers.
For more information on blinkx Red Label, please visit blinkx.com/products/Re....
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 26 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at blinkx.com.
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broomfield
Where Is the Online Video Advertising Revenue Going? [view article]
Well, two things are for certain:1. The people who crack the code on this will be very successful, and
2. The business models will need to change if someone cannot figure out how to monetize the long tail. Reply
Where Is the Online Video Advertising Revenue Going? [view article]
I'd sure like to know where the video ads even exist outside of the largest portals? None of our ad companies can even provide them to us and we have exclusive video of CEOs for a Wall Street audience, not dogs on a skateboard videos. ReplyTiedeman
Dow 30 Price Targets - Too Much Optimism? [view article]
It is hard to believe how beaten up some of these names have become. But I suspect earnings will be horrible for several quarters. ReplyDow 30 Earnings Reports [view article]
Could not agree more. Too small sample size to be statistically representative. ReplyWill the Internet Harm Media's Major Players? [view article]
Thanks Scott. Appreciate the feedback.I completely agree with you on point two. The ala carte ability to buy single songs instead of being forced to a full album is a major distinction I didn't include and should have... next time around, I guess.
On the nit over bypassing encryption, I partly agree there too. It's true, for those who choose to do it, it's not that hard to bypass the DRM on videos. And you're right it only has to happen once before it’s out there. On the other hand, the size of feature length video files requires anybody copying/moving/recodin... them from DVD work through issues of compression, bandwidth and computing power. That’s especially true if they want to re-encode to a DVD they can use with their television. It’ll take software and time. Are those challenges much of a blockade? Probably not. But viewing it in the context of what can be done on "main street" versus by the "tech savvy" leads me to think that added difficulty has some value to the broader debate. How much value though? Not sure.
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Will the Internet Harm Media's Major Players? [view article]
Seth, great summary and analysis. I tend to think Lehman is wrong, at the very least in their timing, but probably overall.One nit: ripping DVDs is only slightly more difficult than copying songs off of CDs. The important point, however, is that it only has to happen once. Then the toothpaste is out of the tube.
Two things you didn't mention that should be noted:
1. Production costs for "good" (big budget) video are significantly higher than for music. And it can be performed live, so there's still a revenue stream. Thus, while piracy won't necessarily kill music it could conceivably destroy Hollywood video if piracy manages to shrink revenue sufficiently (I don't believe it will).
2. Part of the change to the music model was that people could get (legally or otherwise) single songs instead of albums. As much as 90% of a CD that used to yield revenue/profit is now at risk as people buy the wheat and ignore the chaff. That option doesn't exist for movies (though it might for TV series). So there's another difference.
Again, good show, I like your stuff! Reply
YouTube’s 4% Problem Is Really Part of The Solution [view article]
1.6 B in acquisition costs, massive bandwidth and server costs (to support an audience it cannot monetize) and copyright lawsuit costs seems like a problem to me. ReplyYouTube’s 4% Problem Is Really Part of The Solution [view article]
I'm not sure if I agree. If I buy space on Hulu, I'm assured that I'm being represented in the context of a reasonably consistent environment. On YouTube, no matter how narrowly I target a buy, there's always going to be a pirated or otherwise undesirable clip nearby (or even being promoted on the same page).Even if they do sell 4%, that 4% isn't as valuable to me as it would be on a more thoughtfully run platform. Reply