U.K.-based Venda offers a cloud-based platform for handling online, mobile, and social e-commerce interactions, as well as managing in-store marketing and order fulfillment/logistics. Its customers include British retailers such as Tesco F&F Clothing, Boohoo.com, and Laura Ashley.
NetSuite (N -1.3%), which already offers a multi-channel e-commerce software platform (SuiteCommerce, has seen strong growth over the last 2 years), says the purchase will improve SuiteCommerce's feature set and help the company expand in Europe. Deal terms are undisclosed for now.
CEO Zach Nelson: "By combining Venda's deep customer insight and years of experience delivering a real-time, scalable commerce platform with NetSuite's cloud leadership, we can bring new capabilities to B2B and B2C companies of all sizes and transform how they run their businesses."
The purchase heightens NetSuite's competitive challenge to Demandware (DWRE -1.5%), which receives a large chunk of its sales from European online merchants. SAP (via its hybris unit), IBM, and Oracle are also looking to provide multi-channel commerce platforms, and thus take advantage of the growing IT spending power of CMOs.
More details will be given following NetSuite's July 24 Q2 report.
Acquisition-hungry SAP's (SAP -0.3%) latest buyout target is SeeWhy, a top provider of behavior-analysis online marketing software. Terms are undisclosed.
SeeWhy's products monitor/analyze the activity of online/mobile shoppers, and use their findings to deliver personalized e-mail follow-ups and targeted ads. Its offerings complement those of SAP's hybris unit, a leading provider of e-commerce infrastructure software (acquired last year, possibly for $1B+).
Demandware (DWRE -1.5%), which competes against SAP/hybris, has a partnership with SeeWhy that could be affected by the deal.
SAP's move comes two months after the company struck a partnership with Adobe's Marketing Cloud online ad tech unit, and announced it's buying cloud labor-management software vendor Fieldglass.
SAP expands its cloud software arsenal by acquiring hybris, a top provider of e-commerce infrastructure software, for an undisclosed sum. The deal comes 8 months after SAP bought top B2B marketplace provider Ariba. SAP argues hybris' software, which covers Web, mobile, and in-store channels, will improve "customer insight and engagement" when paired with its Hana in-memory database and Jam social networking software. The deal could spell tougher competition for hybris rivals Demandware (DWRE -0.5%) and NetSuite (N -0.4%). SAP could also end up competing with IBM, which has been making acquisitions to bolster its Smarter Commerce initiative.
NetSuite (N +0.1%) has bought OrderMotion, a developer of cloud-based order management software for e-commerce sites. OrderMotion's products will complement NetSuite's existing order management offerings, which cover a number of different sales channels. Interestingly, OrderMotion's products work with front-end tools from Demandware (DWRE -0.4%), a major e-commerce software rival of NetSuite's. In January, NetSuite bought retail point-of-sale software firm Retail Anywhere.
Demandware Inc provides software-as-a-service e-commerce solutions that enables companies to easily design, implement and manage their own customized e-commerce sites, including websites, mobile applications and other digital storefronts.