Entravision Communications May Be Close To Breaking Out
- Advertisers have considered Hispanic marketing secondary, but that's starting to change, Entravision should benefit from that.
- With Hispanics the major growth market of the future, once advertisers enter it, they tend to stick to it, even when cutting back on spend in other demographics.
- Entravision lack of urgency to grow through acquisition weighs on the company, although the Hispanic market in general resists this.
- The company should start to move up in share price, but general broadcast competitors may be more attractive.