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Facebook (FB)

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  • Apr. 12, 2013, 5:42 PM
    Though much of the tech press gave it positive (albeit subdued) reviews, Facebook Home (FB -2.2%) currently has a user rating of just 2.3/5 stars in the Google Play store, on its first day of availability. By contrast, the regular Facebook app is rated 3.6/5, the Messenger app 4.4/5, and Instagram 4.6/5. Not too surprisingly, many reviewers are complaining about the lack of widget support. The reviews arrive as Facebook updates Messenger to support Chat Heads, one of Home's more talked-about features. (more on Facebook Home)
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  • Apr. 11, 2013, 9:28 AM
    Facebook (FB) roundup: 1) Facebook has acquired Osmeta, a mobile software startup that featured veterans from several tech giants, but which hadn't launched a product. 2) Having just rolled out an advanced ad targeting product, Facebook is testing a content distribution product that delivers news feed content based on likes/interests. Facebook has suggested emphasizing media content is a 2013 priority. 3) A Piper survey (.pdf) of 5,200 U.S. teens found only 33% saying Facebook is their most important social network. 30% said Twitter, and (in a silver lining) 17% said Instagram.
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  • Apr. 10, 2013, 1:50 PM
    Facebook (FB +4.1%) roundup: 1) Sterne Agee's Arvind Bhatia is raising hit PT to $37 and trumpeting Home's potential. He thinks Home could expand Facebook's share of mobile use from a current 20%, and sees potential search ad opportunities. 2) Phillip Rooke, CEO of online clothing seller Spreadshirt, thinks Facebook's e-commerce solutions are more complex than they should be, and argues users generally aren't visiting the site looking to buy something. 3) The percent of consumers using their Facebook IDs to log into other sites has slipped, according to social login platform Janrain, but remains above 40%.
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  • Apr. 10, 2013, 10:40 AM
    Facebook (FB +3.9%) rallies as Home receives positive (but generally not glowing) reviews. Though not crazy about the lack of folders (they're replaced with app pages) and widgets, The Verge's Dieter Bohn is a fan of Home's Cover Feed and Chat Heads. "I find it very telling that even this infrequent Facebook user found himself interacting with status updates instead of doing other stuff." In spite of some reservations, Walt Mossberg calls Home "easy to use, elegantly designed and addictive." Facebook says it wants Home to eventually support feeds from Twitter and other services.
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  • Apr. 10, 2013, 4:13 AM
    Facebook (FB) is due to launch a new tool today that will help advertisers directly target its members based on their non-Facebook activity, including their Web surfing, email lists and spending. The tool combines the social network's data with that from third-party data marketers such as Acxiom (ACXM) and Alliance Data Systems (ADS). Facebook's efforts have attracted back the likes of GM, but they've also raised privacy concerns.
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  • Apr. 9, 2013, 6:35 PM
    Welcome back: 11 months after GM famously halted its Facebook (FB) ad efforts shortly before the social networking giant's IPO, Chevrolet is running a mobile-only pilot campaign for its Sonic cars that "utilizes newly available targeting and measurement capabilities on Facebook," says an exec (is he talking about Atlas?). Though GM argued Facebook ads were having little impact when it ended its campaign (and many felt likewise), Facebook's ad offerings have come a long way since then. (Oppenheimer/IDC)
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  • Apr. 9, 2013, 11:56 AM
    Oppenheimer's Jason Helfstein cuts his 2013/2014 estimates for Facebook (FB -0.5%), citing concerns about seasonality and mobile ads. Helfstein estimates mobile made up 60% of Facebook use in February, up from 34% in March '12. His cuts come as IDC strikes a more positive tone on the subject. "Facebook’s meteoric rise in mobile display threatens Google’s (GOOG) dominance in that segment, on top of the fact that mobile search growth is slowing considerably ... Where in past years, ad networks ... received most of the spending on mobile display ads, now publishers control the segment."
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  • Apr. 8, 2013, 1:20 PM
    Facebook (FB -1.9%) unfurls a TV/Web ad blitz to promote Facebook Home ahead of its Friday launch. After trying it out, many in the tech press have declared Home a compelling product ... provided one is a heavy Facebook user. Alexandra Chang: "This is the social network’s best mobile experience to date." Farhad Manjoo: "I still don’t think Facebook Home is for me ... But after playing with it for a bit, I came away convinced that Facebook addicts should install Home." Josh Constine thinks Home's support for multitasking while messaging could be a killer app.
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  • Apr. 5, 2013, 10:22 AM
    The sell-side loves the Facebook Home launch. Argus has upgraded Facebook (FB +0.7%) to Buy, and Oracle Investment has launched coverage with a Strong Buy. Wells Fargo: "We like the logic of a software-driven strategy ... this approach is likely to appeal to many of Facebook's one billion+ members, while avoiding device/platform lock-in." The commentary is helping Facebook tick higher on a rough day for tech.
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  • Apr. 4, 2013, 7:01 PM
    "With phones, there’s no room for a right-hand column of ads. That forced us to think about what the business looks like on mobile," says Mark Zuckerberg (FB) in an interview released following today's unveiling of Facebook Home, which will eventually deliver home page ads. Perhaps hinting at a future product, Zuck adds "There’s a place for a service that only communicates with your core friends and family." For now, Google (GOOG) isn't raising objections to Home, even though it removes the Google search bar from Android's home page on many devices.
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  • Apr. 4, 2013, 2:25 PM
    A little more on Facebook Home: Cover Feed, Home's news feed-driven home page and lock screen, will eventually support ads. But Home won't initially support Android widgets and folders, something that could both run afoul of Google's policies and turn away some users. Though Samsung's Galaxy S IV and many other phones will support Home via download, phones that have it baked in, such as the HTC First, will support additional features. Farhad Manjoo: "They're really challenging Google on openness. They're almost daring Google to close it." (live blog)
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  • Apr. 4, 2013, 1:53 PM
    More on Facebook Home: Facebook will make Home available for download on April 12 via Google Play; HTC, Samsung, Huawei, and Sony are pledging support. Only smartphones can run it for now; tablet support arrives in "several months." A slew of touch gestures are supported, Android's notification system has been given a Facebook-centric overhaul, and monthly updates are promised. The rumored HTC phone, the HTC First, will also arrive on April 12 (AT&T and France Telecom will sell it). Nilay Patel: "Facebook is stabbing Google in the back just about as gently as possible." (live blog)
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  • Apr. 4, 2013, 1:34 PM
    "What if we didn't design phones so that they're apps first," but instead were "people first?," Mark Zuckerberg rhetorically asks while showing off Facebook's (FB +1.9%) Android UI, which is simply called Home. As rumored, Home has a streamlined UI, delivers news feed updates on its home page, and offers quick access to full-screen photos, Messenger, and other Facebook content/actions. Though Google (GOOG) probably isn't thrilled, Zuck insists Facebook isn't building a phone or an OS. "The great thing about Android is that it's so open," he adds, in a not-so-subtle dig at Apple (AAPL). (live blog)
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  • Apr. 4, 2013, 3:43 AM
    Facebook (FB) is set to showcase a moderately priced HTC-made phone today that will run on Android and incorporate "deep native Facebook functionality." That includes showcasing Facebook and its apps on the home screen, a news feed made for mobile, and a new tool that uses members' networks to help them find information.
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  • Apr. 3, 2013, 7:07 PM
    eMarketer hikes its 2013 and 2014 U.S. mobile ad sales forecasts to $7.29B and $11.3B, above the $6.97B and $10.9B forecast in December. Facebook's (FB) U.S. mobile ad sales are now seen totaling $965M in 2013 and $1.51B in 2014, up from a prior $851M and $1.22B, and Pandora's (P) estimates have been raised to $372M and $550M from a prior $347M and $496M. But Millennial Media (MM), which issued light guidance in February, is now seen posting U.S. sales of $94M in 2013 and $139M in 2014, below a prior $138M and $199M. Google's estimates remain at $3.98B and $6.32B.
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  • Apr. 3, 2013, 5:58 PM
    Though Sheryl Sandberg intends to remain Facebook's (FB) COO for now, she might later consider a political career, a position in the Treasury Department (a former employer), or a job as the CEO of another company, "people familiar with [Sandberg's] thinking" tell Bloomberg. The report comes shortly after Sandberg completed a well-publicized media tour for Lean In, which has topped bestseller lists amidst a mixed critical reception. (previous)
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Company Description
Facebook Inc is a social networking website which builds products that creates utility for users, developers and advertisers.