Forrester Research Struggles To Thrive In The Age Of Digital Content
- During record market growth - Forrester (FORR) is struggling to achieve profitable operations.
- Its market value is comparable to 2011 levels, while competitor Gartner (IT) has doubled the S&P 500's growth.
- Client retention (the businesses key metric) has declined in each of the three most recent years for Forrester, while remaining strong for Gartner.
- Forrester's business results lag many of the firms who they advise on thriving in the digital age, creating a context to doubt the value of their insights.