- General Finance offers investors the chance to own a holding company trading at less than "sum of the parts" value.
- Management team is a significant competitive advantage, given top leadership.
- Improving fundamentals mean further upside from existing lines of business.
- Acquisitive nature of the company means organic and acquisition-fueled growth with drive long term upside.
- Investors don't understand the company's potential, setting up an asymmetrical risk/reward situation.