- KO is the 12th most valuable brand in the world, IBM is the 10th most valuable.
- IBM is undervalued relative to its peers, while KO is fairly valued.
- KO & IBM have both been in business over 100 years.
- Shareholders of KO can expect a CAGR of around 7.5% to 8.5% going forward.
- Shareholders of IBM can expect a CAGR of around 8% going forward.