- JetBlue Airways offers premium seating known as “mint.” Revenue diversification is just one of many reasons premium seats make sense.
- Aircraft operating costs and cargo revenue also stand to benefit from premium seating.
- Adding premium seats comes at the loss of economy seats. How does the math work out?
- JetBlue only expects to have 11 aircraft with the new configuration by the end of 2014. Will that be enough to influence the bottom line?