China Finance Online Co. Ltd. (JRJC)

All Comments on JRJC

  • commenter
    JerryD
    Nov 14 06:38 AM
    "The Company Should Never Have Gone Public" (JRJC) [view article]
    I agree with you on a number of points. Just to be clear, I see the declining subscriber base as a major indicator of the value the company is providing. Once their surging market expenses slows down, we'll see how much their web hits and advertising revenue will be impacted.

    You mentioned "too many examples" of no paying subscriber sites worth millions. So, I'm curious, can you name one or two examples of such sites that are similar to JRJ and are worth $100 million (JRJ's current market cap)?     Reply
  • commenter
    Ian
    Nov 12 05:28 PM
    "The Company Should Never Have Gone Public" (JRJC) [view article]
    I agree that "Marketing works when you have a product or service that people want." But you don't have to make your money from selling that product or service (in this case, financial information). That's why advertisers look at the web site hit stats, not the number of subscribers. There are too many examples to list of sites with no paying subscribers that are worth millions becasue of their hit stats. Therefore I don't agree that "Growth in advertising revenue is WORTHLESS unless you have growth in user base". Of course, you do have to have a good product or service that people want to have good hit stats and the declining subscriber base may give an indication or the quality of the site, or maybe a lack of demand for financial information, given the state of the Chinese stock market. Or maybe its still got the best free content, but charges too much for the subcriber services. I presume that Seeking Alpha, and chinastockblog makes money but has no subscribers.... Reply
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