Omnicom Group Inc. (OMC)

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  • commenter
    borisb
    Jun 28 12:36 PM
    Chinese Companies Lead Advertising Investment Options [view article]
    why would the Olympics drive more growth in 2009 and beyond? also would you consider doing a report on McDonald's spinoff Chipotles - CMG & CMGB. Reply
  • commenter
    investorsliv
    e
    Apr 29 11:19 PM
    My Website
    Chinese Companies Lead Advertising Investment Options [view article]
    SOHU coming up on a short soon? Made my scan

    www.investorslive.com/.../     Reply
  • commenter
    eid
    Apr 29 04:14 PM
    Chinese Companies Lead Advertising Investment Options [view article]
    I agree just using FMCN is a very narrow outlokk and you need to look at XFML and VISN to include a broader aspect to the article. Reply
  • commenter
    Itsjustal
    Apr 29 09:19 AM
    Chinese Companies Lead Advertising Investment Options [view article]
    You should take a look at a NASDAQ listed Chinese media company named Xinhua Finance Media Ltd. (XFML). Billionaire Ron Burkle recently took a very large position in it. You may recall that he took a run at Dow Jones recently so that he could secure control of the Wall Street Journal. XFML operates in virtually all media advertising sectors in China. It is poised to be the defining source for business and economic information in China. I am giving a very abridged summary here, but it is worth everyone's time to research it. It has a single digit P/E ratio today. Reply
  • commenter
    SeekingAlpha
    Editors
    Apr 06 05:17 AM
    My Website
    General Discussion on OMC
    Is this a buy or a sell? Reply
  • commenter
    peter
    verrengia
    Mar 26 08:56 PM
    My Website
    Advertisers Contemplate the Personal CPM [view article]
    Personal CPM is a very good starting point, but it overlooks something important. What advertisers want to equate to traditional advertising in social networks is really much older and harder to manage--but potentially more valuable--reputation. Brand is what a product says about itself, built or guided most often by the paid, controlled communications of a company. Reputation is what others say about you, or in this case, about a brand. Endorsement of a brand or product via a social network or a role model or a personal advocate is what public relations has always been about. But that set of tools has often worked in isolation from advertising, direct marketing, etc. The fact is, to extract the potential power and value of social networks as a conduit for sales takes a different, more flexible framework and a different way to measure progress, because it is not something an advertiser can control.

    Part of the assumption behind personal CPM seems to be that people in a network will pass along controlled communications, like a copy of an ad, or might recommend a product or service in words that would be very much like the traditional terms an ad or promotion or sponsorship might use. But, the real power is in the personalization that makes the recommendation valuable to others in a network. So it isn't passing along a link to a YouTube posting of an ad or even an amateur video, although there can be value in that. It's a friend saying to a friend, "this is what I use, and it works" in his or her own words. Unstructured and uncontrolled. You might influence what a person will say to his or her network, but with few exceptions (like the attempts to inject product placement into blogs or similar settings--which may ultimately work in some cases) you won't control it. Marketers are beginning to recognize the differences, and are using new tools to measure the impact of uncontrolled content on sales, earnings, stock prices, and other results. This is the start of the integration of marketing disciplines that have been separate.

    Reputation--along with the uncontrolled communications, experience, and expectation that build it--are where brand was 20 years ago. The value of reputation in an interactive, online environment as well as offline, is going to be a very important future driver of corporate value, even more powerful in combination with traditional branding and advertising.     Reply
  • commenter
    Donald E.
    L. Johnson
    Mar 24 11:32 AM
    My Website
    Advertisers Contemplate the Personal CPM [view article]
    Great piece. I assume you follow micropersuasion.com, which has been covering social networking in depth. Also, check out what Capital One (COF) is doing with social networking. I've written about it here:

    www.businessword.com/i.../


     Reply

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