Adobe (ADBE) seals a definitive $1.8B agreement to acquire Web-measurement firm Omniture (OMTR), a 45% premium over OMTR's 30-day average price. Adobe CEO Shantanu Narayen says the deal - which should let Adobe embed monetization aids into their creative software - is a "game-changer." Dean Takahashi hopes so: That's $150,000 per employee. (ADBE earnings)
Citigroup adds Omniture (OMTR) to its Top Picks Live. "The stock is down 47% YTD despite successfully navigating the crucial first two quarters... During this period, the company has hit the high end of revenue guidance for both Q1 and Q2." Shares +12% premarket.
$ADBE buying $OMTR for $1.8B in cash in another sign that the market is cheap. Notice how they didn't use stock.
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