Thu, Aug. 20, 2:35 PM
- Maxymiser provides cloud software for testing and personalizing online/mobile ad campaigns, as well as analyzing customer demographics to improve targeting. Clients include HSBC, Allianz, Epson, Wyndham, and Calvin Klein.
- Oracle (ORCL -1.8%) is buying Maxymiser for an undisclosed sum, and plans to add the company's offerings to its Marketing Cloud platform. In a presentation (.pdf), the company claims Maxymiser "optimizes over 20 billion customer experiences per month for more than 250 prominent brands," and asserts its "Maxymiser’s capabilities in web and mobile channels complement Oracle Marketing Cloud’s strengths in email, SMS, social, push messaging, and display-advertising channels."
- Past Oracle marketing/CRM acquisitions: Datalogix (online/offline data), BlueKai (marketing data management), Eloqua (cloud marketing automation), Responsys (ditto), Vitrue (social media marketing), Collective Intellect (ditto)
- Yesterday: Citi estimates Oracle's cloud software ROI relative to traditional licenses
Fri, May 1, 3:44 AM
- Although declining to comment on whether Oracle (NYSE:ORCL) made an approach for Salesforce.com (NYSE:CRM), Oracle Chief Executive Safra Catz stated her company could benefit if Microsoft or another rival bought the customer relationship management firm.
- "It would cause a lot of disruption in that market and so I would view that as something that would be helpful to us especially in the short or medium term, dependent on who it was," Catz said.
- Oracle has spent more than $60B on more than 100 acquisitions in its 38-year history but is "not known to throw around money," she added.
- Previously: Report: Oracle didn't make a bid for Salesforce (Apr. 29 2015)
- Previously: Salesforce reportedly approached by potential buyer; shares +15.4% (Apr. 29 2015)
Wed, Apr. 29, 10:39 PM
- Following an afternoon Bloomberg report stating Salesforce (NYSE:CRM) has been approached by a potential acquirer, many have speculated archrival Oracle is the suitor. However, BuzzFeed's John Paczkowski (formerly with Re/code) reports Oracle (NYSE:ORCL) hasn't made such a move.
- Outside of Oracle, Microsoft (NASDAQ:MSFT) is the name that has popped up most often. The software giant (closed today with a $399B market cap) is large enough to swallow Salesforce, has relatively limited product overlap - its Dynamics CRM apps compete against Salesforce's apps, but generally with SMBs than enterprises - and has been hungry to grow its cloud exposure. It just set a target of nearly tripling its business cloud service revenue run rate by mid-2018.
- Also: Microsoft and Salesforce struck an Office 365-centered partnership last year. Salesforce CEO Marc Benioff showed up today at Microsoft's BUILD developer conference to trumpet the integration of additional Microsoft and Salesforce apps/services, and made a few tweets about the partnership along the way.
- Salesforce closed up 11.6% today thanks to Bloomberg's report, and then rose 1% in AH trading to $75.41. Many cloud software peers also got a lift.
Wed, Apr. 29, 2:50 PM
- Bloomberg reports Salesforce (CRM) has been approached by a potential acquirer, and is working with bankers to field offers. Shares have soared in response.
- With a current $51B market cap, only a handful of enterprise tech companies could afford to digest Salesforce. The short list includes Oracle ($197B market cap), Microsoft ($400B), IBM ($173B), and just maybe SAP ($94B). Oracle (NYSE:ORCL), which has made plenty of cloud software acquisitions, just launched a $10B debt offering.
- Update: BuzzFeed reports Oracle wasn't the company that approached Salesforce.
Dec. 22, 2014, 9:27 AM
- Oracle (NYSE:ORCL) is buying Datalogix, a top provider of data used to link online ad campaigns with offline purchases. Terms are undisclosed, but the price is likely substantial - Datalogix has raised over $85M over its lifetime, and was reportedly weighing an IPO earlier this year.
- Datalogix's audience analysis solutions provide anonymized demographic data about the consumers targeted through an online ad campaign, and its campaign analysis solutions provide data about the offline purchases yielded by online ads (still more an art than a science).
- Google, Facebook, and Twitter are among the online ad giants to have hired Datalogix. Its 650+ customers also include 82 of the top 100 U.S. advertisers, such as Ford and Kraft.
- The acquisition follows Oracle's purchases of cloud marketing data management platform BlueKai, cloud marketing automation software vendors Eloqua and Responsys, and cloud social media marketing tool providers Vitrue and Collective Intellect.
- Like Salesforce, Adobe, and IBM, Oracle is trying to provide a broad set of online/mobile ad tools for marketers, as more and more ad spend shifts to digital channels and CMOs direct a larger portion of corporate IT spend.
- Datalogix rival Acxiom (NASDAQ:ACXM) is up 0.7% premarket.
Oct. 1, 2014, 10:20 AM
- New Oracle (ORCL -0.3%) co-CEO Safra Catz: "We’re No. 1 in database, we’re No. 1 in middleware, but we’re No. 2 in applications ... At Oracle, silver medal is first loser."
- Catz's remarks come two weeks after SAP (presumably the company deemed #1 in apps) agreed to pay $8.3B to buy leading cloud travel/expense management software vendor Concur Technologies. Plenty of cloud software stocks rallied in response, as investors bet the deal would trigger fresh M&A activity in an industry that has already seen plenty.
- They also come two weeks after Oracle reported light software license growth amid slumping database sales and intense cloud competition.
- Oracle has already bought a long list of enterprise software firms in recent years. Major cloud-related purchases include marketing automation software vendors Eloqua and Responsys, customer support software firm RightNow, talent management software firm Taleo, and sales quote software provider BigMachines.
- More recently, Oracle paid $5.3B to buy point-of-sale hardware/software firm Micros. Thanks to its M&A binge and huge buybacks, Oracle had $32.6B in debt as of Aug. 31 to go with $51.6B in cash/investments.
- Yesterday: Oracle launches flurry of new products
Sep. 24, 2014, 2:33 PM
- John Chambers has dismissed speculation Cisco (CSCO +1.3%) could make a bid for EMC (EMC -1.1%). "If [EMC CEO Joe Tucci] and I were going to do something here, we would have done it a year or two ago."
- Likely an issue today: A Cisco deal would raise antitrust issues in the network virtualization/SDN software space, where VMware (VMW -0.3%) and Cisco have emerged as the early leaders. Also, Cisco's storage networking unit relies on OEM deals with EMC rivals (in addition to EMC).
- Meanwhile, re/code reports Oracle (ORCL +1.5%), another company whose name was thrown around in EMC deal speculation, is also uninterested.
- Recent reports stated EMC has held merger talks with H-P, but failed to agree (for now, anyway) on a price. Sources (possibly hoping to drum up M&A interest in EMC) added a deal with Cisco or Oracle was also possible. Re/code backs up the part about the H-P talks, while adding H-P was largely interested in owning VMware VMW via EMC.
- Many on the Street still think EMC will make a deal before Tucci's planned Feb. 2015 retirement. Tucci hasn't named a successor yet; Argus' Jim Kelleher consider ex-CFO David Goulden, now the head of EMC's storage hardware/software unit, to be the favorite. VMware CEO Pat Gelsinger and Pivotal CEO Paul Maritz are also in the running.
Sep. 15, 2014, 7:30 AM
- A provider of content storage management solutions that help companies mitigate, manage, and monetize large-scale media assets, Front Porch Digital helps businesses handle fast-expanding, complex volumes of digital media content like high-def films and shows, medical images and records, and real-time security-monitoring fees.
- Terms of Oracle's (NYSE:ORCL) purchase were not disclosed.
- Source: Press Release
Sep. 2, 2014, 5:28 PM
- Concur (NASDAQ:CNQR) approached SAP and Oracle (NYSE:ORCL) to "gauge their interest" in an acquisition, sources tell Bloomberg. Oracle, set to buy point-of-sale hardware vendor Micros for $5.3B, is said to have passed.
- No details are given on SAP's reaction. Back in January, the German software giant suggested it could make another big cloud software acquisition - it already has a few under its belt. But in April, SAP, which is counting on cloud growth to offset slumping traditional license sales, stated it considers itself under no pressure to make a deal.
- Concur has pared its AH gains: The cloud travel/expense software provider is now up 11%. Its market cap stands at $6.4B.
- Earlier: Concur reportedly exploring sale
Jul. 31, 2014, 2:01 PM
- Oracle (ORCL -0.8%) is buying TOA Technologies, a developer of cloud-based software for managing, interacting with, and delivering customer requests to a company's field service workers. Terms are undisclosed.
- TOA's clients include Home Depot, Vodafone, and Dish Network; ClickSoftware (CKSW -0.3%) is among its rivals. The company's products complement Oracle's Service Cloud platform, which has its roots in the company's acquisition of cloud customer support software vendor RightNow.
- Oracle has been busy fleshing out its CRM software portfolio in order to better compete against Salesforce (relies on partners for field service software ... for now) and SAP. The software giant bought leading cloud marketing data services firm BlueKai earlier this year, and CRM price quote software vendor BigMachines last year.
Jul. 25, 2014, 4:52 AM
- The European Comission has announced that EU antitrust regulators will determine whether to clear Oracle's (NYSE:ORCL) $5.3B bid to buy Micros (NASDAQ:MCRS) by August 29.
- Oracle is looking to continue its fast-expanding cloud business through the new acquisition, and it will be the company's biggest purchase in five years.
Jun. 23, 2014, 8:16 AM
- Earlier rumors had Micros (MCRS) going for about $5B, and final deal for $5.3B works out to $68 per share.
- The purchase is expected to be immediately accretive to Oracle's non-GAAP earnings and to "expand over time," says Oracle CFO Safra Catz.
- MCRS +2.2% premarket to $67.20. ORCL +0.3%.
- Source: Press Release
- Previously: Bloomberg: Oracle close to buying Micros for ~$5B
Jun. 23, 2014, 2:02 AM
- Oracle (ORCL) is expected to announce a $5B acquisition of MICROS Systems (MCRS) this morning. The deal values MICROS at more than $67 a share, a slight premium to its $65.77 Friday close.
- If confirmed, the acquisition would be Oracle's largest deal since it bought Sun Microsystems for $5.6B in 2009.
- ORCL +0.1% AH
Jun. 20, 2014, 11:00 AM
- The license growth worries that plagued Oracle (ORCL -5.7%) much of last year are back with a vengeance following yesterday's FQ4 miss, in spite of the in-line guidance that followed it.
- Citi has cut shares to Neutral, arguing SaaS (cloud app) strength isn't reflected in earnings. Before the downgrade, the firm noted estimated total license revenue of $4.09B missed its $4.3B estimate.
- But Oracle also has its defenders. BMO (Outperform) asserts Oracle's cloud transition efforts are still going well, and that "new product releases across the board should be a tailwind to growth."
- The firm attributes the FQ4 miss to an apparent "thousand cuts" that include deal slippage, Asia-Pac weakness (an ongoing issue), a shift from up-front license payments to cloud subscriptions, and potential order delays ahead of Oracle's 12c database launch (previous).
- Separately, Oracle has announced it's buying LiveLOOK, a developer of co-browsing/screen sharing tech for Web customer support apps. Terms are undisclosed.
- Oracle, which bought cloud customer support firm RightNow in 2011, plans to integrate LiveLOOK's offerings with its Service Cloud platform. Rival LivePerson (LPSN -0.9%) recently announced a deal to buy co-browsing tech developer Synchronite.
- Prior coverage. CC transcript.
Jun. 17, 2014, 12:05 PM
- Bloomberg reports Oracle (ORCL +0.9%) is close to buying leading point-of-sale hardware/software vendor Micros (MCRS +17.6%) for ~$5B.
- Micros has soared on the report; its market cap is currently at $5.05B. Peers NCR (NCR +3.4%), VeriFone (PAY +2.2%), and PAR Technology (PAR +4.6%) are also up. Oracle has ticked higher.
- If the report holds, Oracle will be paying ~24x FY15E (ends June '15) EPS. Micros has a long list of retail/hospitality industry clients that Oracle could offer integrated CRM hardware/software solutions to.
- IBM and SAP have each shown an interest in growing software sales to retailers. However, Big Blue sold its POS hardware business to Toshiba in 2012.
May 16, 2014, 6:41 PM
- Oracle (ORCL) is buying GreenBytes, a developer of software that optimizes the storage performance/efficiency of PC virtualization solutions (allows PC resources to be hosted on/managed by a server). Terms are undisclosed.
- Oracle says it plans to integrate GreenBytes' technology with its ZFS storage appliances (part of its engineered systems lineup). As it is, GreenBytes' software supports the open-source ZFS file system (obtained by Oracle through the Sun Microsystems deal).
- The Register's Chris Mellor observes GreenBytes' software includes a "highly rated" deduplication engine that could be used by Oracle's appliances. He speculates (given GreenBytes' past funding activity) Oracle may have paid ~$150M-$185M for the startup.
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Oracle Corporation develops, manufactures, markets, hosts and supports database and middleware software, application software, cloud infrastructure, hardware system including computer server, storage and networking products and related services.
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