Nov. 3, 2014, 2:57 AM
- Publicis (OTC:PBCBF, OTCPK:PGPEF, OTCQX:PUBGY) has agreed to acquire U.S.-based Sapient (NASDAQ:SAPE) for $3.7B in cash as the French advertising giant looks to increase its digital focus. The news confirms a weekend report.
- Publicis' offer of $25 a share represents a 44% premium to Sapient's close of $17.32 on Friday.
- The deal will boost Publicis' digital revenue to over 50% of its total sales by 2015, three years ahead of schedule.
- The transaction comes after the French company's proposed mega-merger with Omnicom collapsed in May. (PR)
Nov. 2, 2014, 6:33 PM
- A deal to buy Sapient (NASDAQ:SAPE) could be announced as soon as Monday.
- Publicis' (OTC:PBCBF, OTCPK:PGPEF, OTCQX:PUBGY) planned merger with Omnicom (NYSE:OMC) fell apart in May, and its sales growth has slowed recent quarters.
- With Sapient, Publicis would add a more digital-focus to its traditional creative business. CEO Maurice Levy has said he wants Publicis to more closely resemble "an internet company."
- SAPE's market cap is $2.5B; its revenue was $1.26B last year.
Aug. 29, 2014, 10:17 AM
- France's Les Echos reports ad agency giant Publicis (OTCQX:PUBGY) is in talks to buy Criteo (CRTO +18.1%), and that a deal could be reached within days.
- Publicis has said it's looking for smaller M&A targets after its planned merger with Omnicom was called off. Buying Criteo (a fellow French company) would allow Publicis to include a popular online ad retargeting platform on its list of advertiser services.
- Video ad tech provider TubeMogul (TUBE +3.3%) is also rallying. Its shares blasted off earlier this week following a big Q2 beat.
May. 19, 2014, 4:30 PM
- Publicis (PUBGY), the world's #3 ad holding company, has struck a multi-year deal with Facebook (FB +2.1%) that involves a "co-creation of [ad] product around data, video and images, including core Facebook and Instagram."
- AdAge reports the deal is worth $500M, and notes it's "easily the largest yet between an agency holding company and a tech company." Publicis' clients (through its holding companies) include major brands such as Coca-Cola, P&G, and Verizon.
- Facebook ad VP Carolyn Everson states the deal is "the first time we have all of the different elements that will allow clients to reach a significant scale of 100 million people a day in the U.S. and [specific] audiences within the 100 million." It was only two weeks ago that Facebook rolled out advanced audience data tools for advertisers.
- Instagram announced its first major ad agency deal in March - a $100M tie-up with former Publicis merger partner Omnicom.
May. 9, 2014, 3:20 AM
- As expected, advertising giants Omnicom (OMC) and Publicis (PUBGY) have called off their $35B merger, citing "difficulties in completing the transaction within a reasonable time frame."
- Numerous problems had beset the "merger of equals," including obtaining tax and other regulatory approvals, differences over which executives would take leading positions - particularly the job of CFO - and which company would be listed as the legal acquirer of the other.
- No termination fees are being paid by either side.
- The ending of the merger leaves WPP (WPPGF) as the world's largest advertising company.
May. 8, 2014, 7:27 PM
- Advertising giants Omnicom (OMC) and Publicis (PUBGY) have called off their $35B merger, WSJ reports.
- The "merger of equals" had been challenged by difficulties in getting tax and other regulatory approvals, as well as differences over which executives would fill top roles and which company would be listed as the legal acquirer of the other (earlier).
Apr. 25, 2014, 5:12 PM
- Personal battles over position and power are threatening the planned merger of equals by ad firms Omnicom (OMC) and Publicis (PUBGY), as sources say frayed personal relationships - in addition to legal and tax issues in Europe - are delaying the completion of the deal, first announced last summer.
- Among various conflicts, the two sides haven't yet agreed on which company will be the legal acquirer of the other, and they disagree over who will fill the CFO position and other senior jobs.
- In recent days, the companies have been sending starkly different messages about the status of the merger - to the extent that the CEO of rival WPP (WPPGY) says the deal is doomed.
Jul. 29, 2013, 2:26 AM
- With about 22% of global ad spending digital and growing, the deal is aimed regaining some of the power back from Silicon Valley giants such as Google (GOOG) and Facebook (FB).
- Omnicom (OMC) and Publicis (PGPEF.PK) hope to be able to use their scale to optimize the use of data-driven analysis and the automated trading of ad space.
- Deal will need antitrust clearance in around 45 countries, but Omnicom CEO John Wren is confident the companies will receive it.
- WPP (WPPGY) CEO Martin Sorrel: "It's an extremely bold, brave and surprising move," he says. "Further consolidation of our industry is inevitable." (previous)
- Havas (HAVSF.PK) CEO David Jones: "The deal is "an industrial merger in the digital age," he says. "Clients today want us to be faster, more agile, more nimble and more entrepreneurial — not bigger and more bureaucratic and more complex."
Jul. 29, 2013, 2:00 AM
- Omnicom Group (OMC) and Publicis Groupe (PGPEF.PK) have confirmed that they have agreed to a 50:50 merger.
- Deal will create the world's largest advertising firm with a stock market value of $35.1B and which had combined 2012 revenues of $22.7B, well above WPP's (WPPGY) $16B.
- The new firm will also have over 130,000 workers.
- Omnicom's John Wren, based in New York, and Publicis' Maurice Levy, based in Paris, will be co-CEOs for 30 months, after which Wren will become sole CEO and Levy will become nonexecutive Chairman.
- Clients include Omnicom's AT&T, Visa and Pepsi, and Publicis' McDonald’s, Coca-Cola and Walmart . (PR)
Jul. 27, 2013, 5:42 PMA merger to create the world's largest advertising company is essentially done between Omnicom (OMC) and Publicis Groupe (PUBGY.OB), according to various reports. The combined $30B company would be a merger of equals, however, with no premium to current share prices -- though size should allow it to negotiate better ad rates and retain clients more easily. | 6 Comments
Aug. 5, 2012, 5:15 AMPublicis is not in talks about buying U.S. rival Interpublic (IPG), nor has it "commissioned any bank to undertake any such discussions," the French advertising agency says. Publicis was responding to an FT report from Friday that it's considering a $6B+ bid for Interpublic, speculation that helped the latter's shares close 13.3% higher. | Comment!
Nov. 30, 2011, 9:21 AM
PUBGY vs. ETF Alternatives
Publicis Groupe and its subsidiaries are engaged in the advertising and communications businesses. Co. provides advertising and media consulting services to corporations around the world. Co. also has specialized agencies organized as networks consisting of the following: Publicis Consultants,... More
Other News & PR