Sport Supply Group is a marketer, manufacturer and distributor of sporting goods equipment, physical education, recreational and leisure products and a marketer and distributor of soft good athletic apparel and footwear products (“soft goods”), primarily to the institutional market in the United States. The institutional market generally consists of youth sports programs, YMCAs, YWCAs, park and recreational organizations, schools, colleges, churches, government agencies, athletic teams, athletic clubs and sporting goods dealers. We offer a broad line of sporting goods and equipment, soft goods and other recreational products, and provide after-sale customer service. We currently market more than 20 thousand sports related equipment products, soft goods and recreational related equipment and products to institutional, retail and Internet customers.
We sell our products directly to our institutional customers primarily through: our unique, informative catalogs and fliers that we distribute to customers and potential customers; our strategically located road sales professionals; our telemarketers; and the Internet.
We market our products through the use of a nationwide customer database of over 400 thousand potential customers, our over 200 person direct sales force strategically located throughout the Mid-Western and Mid-Atlantic and other major markets in the United States and our call centers located at our headquarters in Farmers Branch, Texas, Corona, California in the Los Angeles basin, and Richmond, Virginia. We subdivide our mailing list into various customer profiles to help ensure we direct our catalogs to those individuals who make the decisions to purchase the products we offer. We also subdivide the master mailing list by relevant customer types and seasonal demand. We regularly screen, cross check and update our customer database to maintain its accuracy and functionality. We intend to distribute approximately 3.8 million catalogs and fliers from this database during fiscal 2010 as compared to approximately 3.7 million in fiscal 2009.
The Company, as incorporated in Delaware, commenced operations in February 1998 when it was acquired by Michael J. Blumenfeld and Adam Blumenfeld. Michael Blumenfeld sold all of the assets of Collegiate Pacific Inc. f/k/a Nitro Sports, Inc., a company he formed in 1997 to engage in the catalog and mail order marketing of sports equipment, to the Company at cost.
We changed our name to Collegiate Pacific Inc. at that time and in July 1999 reincorporated the Company as a Delaware corporation. In an effort to streamline the organizational structure of the Company’s team dealers, on January 1, 2007, the Company caused to be effected the merger of Salkeld & Sons, Inc. (“Salkeld”) with and into Kesslers Team Sports, Inc. (“Kesslers”), and the merger of CMS of Central Florida d/b/a Orlando Team Sports (“OTS”) with and into Dixie Sporting Goods Co., Inc. (“Dixie”). On June 30, 2007, the Company also caused to be effected the merger of Tomark Inc. (“Tomark”) and Sport Supply Group, Inc. (“Old SSG”) with and into Collegiate Pacific Inc. On June 30, 2007, the Company changed its name to Sport Supply Group, Inc. and, on July 1, 2007, changed its stock ticker symbol from “BOO” to “RBI.” As a result of these mergers, the Company currently has two wholly-owned subsidiaries: Kesslers Team Sports, Inc., a Delaware corporation, and Dixie Sporting Goods Co., Inc., a Virginia corporation. Sport Supply Group, Inc. has evolved over 33 years through numerous acquisitions and mergers since the start of the original operation.
Sport Supply Group’s common stock is quoted on The Nasdaq Stock Market (symbol: RBI). Our executive offices are located at 1901 Diplomat Drive, Farmers Branch, Texas 75234, and our telephone number at that location is (972) 484-9484. The Company’s fiscal year ends on June 30.
Products and Services
We offer a broad line of sporting goods equipment, soft goods, and physical education, recreational and leisure products. Our product lines of sporting goods include, but are not limited to, equipment and soft goods for the following sports: football; baseball; softball; basketball; volleyball; soccer; lacrosse; tennis; and other racquet sports. Our line of equipment for these sports includes, but is not limited to, inflatable balls, nets, batting cages, scoreboards, bleachers, weight lifting equipment, standards and goals. We also offer other recreational products including fitness equipment, camping equipment, indoor recreational games and outdoor playground equipment.
We source, sell and distribute over 20,000 SKU’s (stock keeping units) to the institutional sporting goods market. We have over 500,000 square feet dedicated to warehousing and manufacturing. We are a one-stop source for almost every item needed to outfit a participant, as well as for the equipment needed to participate in, and to set up any inside or outside facility for almost every sport and physical education need in the institutional sporting goods market. Our sourcing includes our company-managed domestic manufacturing plants, independent domestic and foreign manufacturing plants and other domestic and foreign suppliers. We believe we offer the largest selection of national and international brand-name products, as well as private label products to the institutional market. We are not aware of another supplier to the institutional sporting goods industry with more product selection or more factory direct sourcing than we have and believe our product offerings and sourcing resources lead the industry.