Did Justin Bieber And Taylor Swift Really Kill Elizabeth Arden?
Renee Butler • Today, 12:34 AM
- Stock in Elizabeth Arden took a steep fall on Tuesday after the company announced major decreases compared to previous performance and a new private equity investor.
- Elizabeth Arden blamed the decline on weaker than expected fragrance sales, particularly the Justin Bieber and Taylor Swift fragrances.
- The company is promising to manage costs going forward but weak demand is difficult to overcome, especially when there is no innovation.