Aug. 20, 2013, 5:06 PM
- Rentrak (RENT +1.9%) acquires iTVX, a branded entertainment analytics provider, for an undisclosed amount.
- The purchase will further marry Rentrak's ratings offerings with iTVX's analytics products. The two companies have collaborated previously.
- iTVX competitor Nielsen (NLSN) closed up 3.89% on the day.
RENT vs. ETF Alternatives
Rentrak Corp is a media measurement and information company serving the entertainment, television, video and advertising industries. Its services are distributed into two areas: - Movies Everywhere and TV Everywhere.
Other News & PR