- Sprint is planning to offer low price plans and lower cost smartphones while featuring larger data allotments.
- The move seems to me like a Hail Mary pass, designed to help the struggling company retain subscribers and compete against larger rivals.
- I predicted that Sprint would have to do something to retain subscribers or risk being acquired by a larger company, but I thought the company would acquire smaller carriers.
- Trying to compete on cost against larger companies is a risky move. It could leave Sprint with smaller margins, less profit, and more vulnerable than ever to takeover.