ComScore, Inc. (SCOR)

All Comments on SCOR

  • commenter
    David
    Jackson
    Jun 22 04:40 PM
    My Website
    Google's Trends for Websites - Challenge to Comscore and Alexa? [view article]
    Fred, I think the most interesting part of Google Trends for websites is this comment from its FAQ ( www.google.com/intl/en... ):

    16. How are you using Google Analytics data?
    The Google Analytics data in Trends for Websites comes from the anonymous opt-in data sharing setting in Google Analytics. This setting enables website owners to share their data in an anonymous form. To find out more about this setting, please read the FAQs related to Google Analytics Data Sharing. Individual site level information from Google Analytics isn't currently used in Trends for Websites. Instead, the Google Analytics data is used in an anonymous and aggregate fashion and combined with other data sources to calibrate macro-level insights into website traffic patterns, site visitation across geographies, and related websites and searches.

    This means that Google has the potential to use actual, hard data, not panels and statistical extrapolations like the other stats providers.     Reply
  • commenter
    rizzn
    Jun 12 01:56 AM
    My Website
    How Badly Will a Recession Hit Online Advertising? [view article]
    Even though we're not in a recession, the recession we're in will be short?

    Love that I can discount so many organizations at once as not knowing economics 101 from a single paragraph.     Reply
  • commenter
    CrossProfit
    May 29 03:03 PM
    My Website
    Google Paid Clicks 'Accelerated' in April, Analysts Bullish [view article]
    Yeah right!
    Based on ComScore's track record, the opposite is probably true. Why Wolk is running with this is beyond our clickability to comprehend.

    CrossProfit     Reply
  • commenter
    CrossProfit
    May 08 10:42 AM
    My Website
    Wall Street Breakfast: Must-Know News [view article]
    Correcting a myth - regarding GM and Toyota Motor (TM).

    Many believe that GM is no. 1 globally as recently published it outsold Toyota by 1000 or 3000 cars in 2007.

    In reality, GM's revenue was $181B in 2007 (01/2007-12/2007) down considerably on YOY. Toyota's revenue was $252B in FY2007 (04/2007-03/2008) up nearly 10%.

    It is high time the U.S. auto industry started dealing with the harsh reality before it is too late. Hype and spin can go just so far...

    CrossProfit     Reply
  • commenter
    Nielsen
    Netratings
    May 02 09:19 PM
    My Website
    Wall Street Breakfast: Must-Know News [view article]
    Wow - even we are impressed with comScore's numbers! Good job comScore! Reply
  • commenter
    SLIA67
    May 02 10:51 AM
    Wall Street Breakfast: Must-Know News [view article]
    I'm really liking the earnings reports tacked onto the Wall Street Breakfast. Thanks. Reply
  • commenter
    SA Editor
    Eli Hoffmann
    May 02 09:59 AM
    Wall Street Breakfast: Must-Know News [view article]
    Thanks. Fixed. Reply
  • commenter
    User 131645
    May 02 08:46 AM
    Wall Street Breakfast: Must-Know News [view article]
    Market climbed in Asia Friday. Nikkei +20.5% to 14,049. Is +20.5% a typo? Reply
  • commenter
    Lisa
    Apr 22 07:59 AM
    General Discussion on SCOR
    April 21st note from ThinkEquity analyst William Morrison:

    Last week, we attended a comScore user meeting that introduced customers to the functionality of Ad Metrix, a recently-released ad impression tracking solution. We came away impressed by the capabilities of Ad Metrix, as well as sales force enthusiasm and customer response. While it remains early (Ad Metrix was released three weeks ago), we believe that the product is highly differentiated from the competition and could drive revenue and EPS meaningfully higher over the next year. We are raising our estimates to reflect that likelihood, but believe that significant upside remains. We reiterate our Buy rating and $36 price target.
     Reply
  • commenter
    odin
    Apr 21 03:10 AM
    The Google Economy [view article]
    Trying to understand the gist of this piece. Does economic environment no longer matter? Is it uncorrelated to ad revenues? I seem to remember hearing about how traditional metrics were irrelevant (eyeballs not revenues, they said) at another point long time ago.

    Ultimately, demand for ads stems from the fact that people want to BUY things. The ultimate ROI for an ad is an actual sale. While new media is better at targetting ads to relevant audiences, its ads are infinitely less memorable than a glossy travel mag ad. Those ads sometimes _generate_ demand where previously there was none. Not to say old way is superior, but blindly worshipping new media and GOOG in particular doesnt seem wise.

    The only point I'll make is that until there is some clarity about how much a click on GOOG leads to an actual sale and hence brings about permanent changes in marketing theories, I am not sure about the stickiness of these revenues and the growth forecasts on which GOOGs valuation is based.

    Disappointed that there hasnt been much focus on the non-US contribution to GOOG's revenues.     Reply
  • commenter
    globalmacro
    Apr 21 12:45 AM
    The Google Economy [view article]
    I bought 660k of GOOG at an average price of 485 and I still feel stupid because I didn't buy more. Reply
  • commenter
    sf94127
    Apr 20 11:38 PM
    My Website
    Why Was Everyone Wrong on Google? [view article]
    Because a lot of analysts and other parties (e.g. Comscore) are so obsessed with finding the smoking gun they ignore fundamental reserach and journalism principles. In other words they suck at their jobs. Reply
  • commenter
    mojobeta
    Apr 20 11:24 PM
    The Google Economy [view article]
    GOOG is rewriting tech history with their huge assembly of brainpower in Silicon Valley. Washington State is great if you like to sail and can tolerate the fog/rain but the happening place if you want to occasionally walk across the street, grab some options and double your base salary is the Valley. And GOOG is the clearing center. The other new leadership company is RIMM which is now the gold standard of PDAs despite Apple's successful branding of its pay for play iPod and iPhone. Serious, upwardly mobile grads are all migrating to the Blackberry. If you forget to turn off the phone which is in your pocket when you are granted an audience with your "Big Boss", you want to be sure that as you apologize for the disruption, that what emerges from your pocket is the same PDA your "Big Boss" has sitting on his desk and it better be a Blackberry. Reply
  • commenter
    fatcat
    Apr 20 09:31 PM
    The Google Economy [view article]
    I just think China,India and other large markets will get into the Goog business model in a big way. Why would they stand around and lose that kind potential? Especially given the cultural differences they could play on.. Reply
  • commenter
    Jeff Jarvis
    Apr 20 08:49 PM
    My Website
    The Google Economy [view article]
    I look at it another way: Is there anything that will stop Google, anything standing in its way? I don't see it. Reply
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